Impressions and Clicks up, but....

my impressions have increased from XX to XXX, but my earnings have remained at XX levels.

clicks have gone up also, although not as much, say from XX to 3(XX)

I only noticed it for today.
Could anyone care to explain why this is the case?

 

Try increasing your page eCPM, i had the same problem like yours, and now it's getting much better after i tried to get the eCPM up instead.

 

how do you increase your eCPM?

 

ya thats what i was thinking how in the world do you do that? unless you mean get your ctr up by optimizing location and content

 

having too high a CTR is also not good.
CPM is the key here, it seems.

 

why is high ctr not good? then google thinks you're cheating?

 

for my case -

I realised that majority of my clicks come from 1 section of the ads, so i pull down everything else and just have 1 adsense on that page.

Ince adsense will give the best ad for that section, and i get to keep my initial ctr, which means that my eCPM went up significantly.

Hope this helps.

Basically, play around with your layout, and once you find out which is the highest CTR, focus on it, thats what i did.

 

you obviouslly had a tracker to learn this right? i don't see how you would know what ads pulled the most clicks unless you had 1.

 

you don't need tracker for that right?

the usage of channels will do just nicely

 

If you have over 20% CTR per ad unit then I would think that this looks like fraud. Even 10% would be rather high, but probably alone the boarder lines.

But most peoples average for the CTR per ad unit is probably more around the 0.5% - 5% area.

 

AboutItWorld - Just use the channels, put in 1 channel for each Adsense block, and you will know which one gets the highest CTR.

As for CTR , mine used to be at a very pathetic level of below 1, so right now, i am pretty satisfied with the overall results.

But the main thing that work for me is the eCPM, by focusing the best ads on the highest CTR conversion rate, it allows me to fully utilise the clicks. (I guess - I am no expert in this Adsense thingy, I just started like 2 months ago.)

 

Is that a fact? I dont think I am allowed to say what my ctr is, but .5-5% seems looooooow

 

You can make a channel for just an ad unit? Is that assuming one unit per page?

edit: I see, I just figured it out. =)

 

No it is not a fact. I don't work at Adsense so I don't really know, but I would imagine the average would be around what I say. I say this because the overall average for banner ads was something like 3 clicks for every 1000 impressions, which is 0.3% and text ads are generally more favored by site visitors.

I would say that is the general average for the whole of the Adsense publishers in the Adsense program so if you get more than that, then it shouldn't really matter, but if you get something like 20% plus per individual ad unit on average then I think that may be a little high. I am not 100% though as I could be wrong, but 1 click in every 5 ads shown on your site does seem a little high to me. This will mean that if you had the full amount of 3 ad units on your site you will then receive 600 clicks for every 1000 pageviews. Doesn't seem likely to me.

 

Why do you think over 20% CTR is fraud? So if a website is making higher than mid-twentys ctr then it will have problems?

 

this is what I did also.. had too many ads running.. cut those down, which increased my eCPM and my $$ is back up to what it was. Still have more work to do in optimizing tho.

 

Why, do you get 20% CTR per ad unit. I mean 20% per ad unit and not page impression.

20% means that you get 1 click on every 5 ads shown which sounds rather high.

When you think about it sites that receive this higher click thru rate is more likely to get Adsense looking into them than what a site would with a CTR of around average.

20% may not get your site banned, but it my start getting Adsense wondering and they may look into your site a little more to see why you are getting a good CTR.

 

Using the tips from Google itself in the heatmap and making the ads realy blend in it's possible to achieve 10+% ctr.
It is not strange to G and defintly isn't inmiddiatly redflagged I think. If ctr is as low as <1% I think you should take a look at your site thru the visitors eyes and try to understand why it is not attractive for them to click your ads.
Placement, colors, which adformat, website overall experiance (does it look like crap they hit the back button, does it look good they want to know more about the subject and behold...there is a relevant ad with just what you were talking about ...) and the kind of traffic you are getting. Some sort of sites are known for not having a high clickthru (webmaster related forums)

just my 2cents

 

When I say that getting something like 20% CTR per ad unit is rather high. I mean for a site that is getting a good few thousand page impressions a day. A site that has a few page impressions a day can get anywhere from 0% - 100% per ad impression.