I notice that number of Impression for my adwords campaign dramatically increased by 50%. I use to see average 50,000 impression for my music related keywords but today its already 94,000 impressions and few more hours to go for midnight. However, number of clicks didn’t increase at all, in fact its decreased. Does any one have similar observation?
It's not unusual to see big fluctuations on a daily basis. Looks at things over weeks to get an idea of the trend/pattern.
Just look at 15 days back report/data, it will show you the average impressions and estimate how much your going to bid to increase the clicks. Thanks, Samroy!!
Thx guys/gals for your reply. Now I can see over 450K impressions. Very dramatically increase for me and difficult to understand as well.
Date Impressions 1/1/2006 3400 1/2/2006 2900 1/3/2006 4200 1/4/2006 4400 1/5/2006 4800 1/6/2006 3900 1/7/2006 6000 1/8/2006 9400 1/9/2006 8101 1/10/2006 30000 1/11/2006 57300 1/12/2006 49100 1/13/2006 12300 1/14/2006 228000 1/15/2006 467000 1/16/2006 478000 1/17/2006 212 1/17/2006 454000 1/18/2006 257000 Above is my content only impression count. can any one explain me why there was sudden jump between 2/10 and 2/18. As of now for today's impression count is very very low (in 200). I haven't done much (changes) in last few weeks (2-3 weeks) except few kewords here and there. Note: dates and impression count modified slightly but pattern is accurate.