Hello all, i'm really need your help. i'm using content network on adwords, my impression is drop now. last month is better than this month. i want to increase my impression, do i need update my keywords on my adwords account? (delete old and add new). do you update your keywords month by month? please give me a solution to get more impression. thanks for your help.
You could increase your CPC for your content network - in increments of 2 or 3 cents should do it. If you had higher impressions last month - there is a good chance that some competition has been introduced in your target space, which is effecting your ad visibility. Unless you're targeting to a seasonal market.