Hey there, it's my first time peeping in to this part of the forum. I have a problem, I hate starting another "How do I improve my CTR" thread, But I just got 27,656 impressions with an average position of 4.4 without a single click. I'm not very afraid to tell my niche and show my ad because, well I don't have much to lose right hehe. I'm bidding on spyware related keywords like, remove spyware, kill spyware, spyware remover, best spyware, anti spyware, etc ... My ad goes like this: Spyware - Kill it Now Award Winning Spyware Removal and Spyware Security - Download Now! pareto.freehostia.com Now, I know that a free host domain might not be the best thing for my situation. However, can it cause such extreme situations like nearly 30 thousand impressions at an average position without a click? Any help or tips apreciated Thanks
Your keywords are too general, your ad's lacklustre, and you seem to have the Content Network on. Restart the campaign with more specific, longtail keywords. Separate the longtails into tightly focused ad groups. Write custom ads for each ad group. Deactivate the Content Network straight after launch.
Thanks for the help, I'm using a negative for "free" but that's about it. And hehe I'm pretty stupid for not checking the Content Network because that's where the extreme majority of the impressions are from. Just curious, why does the content network suck so much at giving clicks? Also, I think I will follow your advice Masterful and restart my campaign with more specific keywords, long tail keywords. Could you please elaborate on what you mean by lacklustre? Thanks
It doesn't, It's just completely different than search and needs to be built differently. Content tips.
To answer the bolded question, Search is a direct response market, whereas content is an indirect marketing approach. When someone searches for your keyword, they want to click and therefore high CTR When you show up on content, you are basically interupting a reading and research pattern, and therefore indirect market your product to a potential web surfer. Because they are not directly looking to click on ads and services your CTR will be well under 1% and at many times 0.01% CTR.
What I mean is that your ad is a bit unoriginal and bland. It's also a bit cheesy, if you don't mind my saying so: Spyware - Kill it Now Award Winning Spyware Removal and Spyware Security - Download Now! pareto.freehostia.com When you compose ads, concentrate on conveying benefits more than anything else, as well as playing on fears or curiosities. Humour sometimes works, too. Of course, you must also include the keywords that you're bidding on, so it can be a bit challenging. Here's an example . . . For the keyword remove spyware (a phrase which I would never bid on), you could try: Remove Spyware. Stay Safe Free Download. Free Trial. 56-Day Guarantee. Complete Protection! As to your wanting to rebuild your campaign, here's a tip as to how you could proceed . . . Don't bid on any longtails which include the word "spyware", as they're too costly, competitive and usually too general. Instead, think laterally. Investigate which types of malware the program that you're promoting can clear. I don't mean which general forms of malware, such as adware, spyware, etc., but the names of actual bugs. After compiling a list of bugs, use a keyword tool to learn which bugs receive the most searches. Then, register a proper domain and construct a generic landing page, one which will allow you to adapt it, via Find and Replace, to suit each of the popular bugs that you identified. Add Contact, Privacy, Ts and Cs and About pages. Bid on the bugs' names and send traffic to each respective bug's landing page. By employing this strategy, you'll contend with little competition, which will result with low CPCs (provided your campaign is constructed to Google's liking). You'll also be bidding on very targeted keywords, queried by anxious and desperate people already infected with a particular bug.
Wow, thanks for the campaign advice. It really is gonna help me out on the new one. I haven't considered making adgroups for individual bugs, that would be some quality traffic! +REPd I also heard that adding Contact, Privacy, About, etc.. pages can sometimes hurt because of extra clicks. I've read that you just want the person to click on the main link and not provide them with any way out. On the other hand, it does add to relevancy .. So these actually do help out then? Thanks
I would listen to me and make sure to include the Contact, About and other pages. Otherwise, Google will see your page as a bridge and disapprove it. You'll also probably be slapped with a huge minimum bid. Just put the links to the pages out of the way, at the bottom of the page.