CPC - Cost per click Or payment in exchange for the fovea, a common method of accounting in campaigns paid ads on the Internet, for example, Facebook or Google AdWords or LinkedIn ....... etc. CPM - Cost per Impressions Or payment in exchange for the thousandth time the emergence of the announcement is also a part of the accounting methods in advertising campaigns on the Internet. CPV - Cost per view Or pay-per-view in a common way of accounting for video advertising as it is to advertise on YouTube through Google Aduordz. PPC - Pay per click It is pay-per-click, which like the previous CPC CTA - Call to action It is a modern way to announce to motivate the target audience to enter on advertising in the state that it is against the interest and in the Add button or phrase, for example (Learn More - Call Now - Buy Now ... etc) at the end of the ad. CTR - Click through rate They CTR (which is about the number of clicks on the ad divided by the number of ad impressions to the target audience) CPA - Cost per action It is a method of accounting in advertising campaigns for e-commerce sites (such as Amazon and Click Bank ... etc.) and the site accounting for any marketer commodity in exchange for sales operations, which are on the way and be a commission or a percentage of the price of the retail product. Organic - The mean free marketing operations via the Internet, such as publishing content on social networks without creating advertising campaigns paid or operations appearing in the search engines, which is called SEO. Paid - It is concerned with a paid-fi driven online activities, whether ads or other lead to the promotion of a product called Paid Ads Inbound - A method of caring for customers and dealing with them via social networking sites and in various possible ways to strengthen relations with them without urgency to announce them about the product and its features and attractive offers to buy, but to provide important information indirectly and provide free services is driven by them to increase their loyalty to the Brand and therefore love him with time and thus in the case of thinking and took the decision to purchase Vsevkron in Albrand who has served and loved (This shortcut is very, very severe) Thread a much larger and will be explained in detail on page Outbound - It is the normal way of declarations, followed by many brands and companies are concentrated around the announcement of the offers and the goal is to achieve the largest volume of sales of the product without regard to customer loyalty and often ends the relationship with the client as soon as the end of the deal. SEO - Search Engine Optimization Meaning and create your site for search engines through techniques variable each period based on the new updates on the search engine algorithms. SEM - Search Engine Marketing Marketing through paid advertisements to be displayed in the search engine's first page results in the first words specified by the user depending on the size of the search using these words and this will be paid through Google Adwords