Important Question About Link Anchor Text.

Discussion in 'Link Development' started by narsticle, Dec 21, 2005.

  1. #1
    I am well aware of the importance of anchor text in links. The way I understand it is if you have a company called AAABakingSupplies.com using anchor text such as Baking Supplies will help increase your pagerank over using your Domain Name as The Anchor text. Now my question is, is there a difference between using the following anchor texts:

    Baking Supplies
    AAA Baking Supplies
    AAABakingSupplies.com - Your #1 Source For Baking Supplies

    For the keyword baking supplies, is one of these 3 better then any of the others considering all 3 contain the keyword "baking supplies?" If so, why? I think this is an important issue to understand and can help a lot of people with their search engine rankings including myself. Thanks in advance to anyone who reads this. Happy Holidays.
     
    narsticle, Dec 21, 2005 IP
  2. tork

    tork Peon

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    #2
    I would go with the shortest, baking supplies so you do not lower the density of the anchor text. Just my opinion, anyone notice a difference using longer anchor text?
     
    tork, Dec 21, 2005 IP
  3. narsticle

    narsticle Peon

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    #3
    I guess thats what makes the most common sense but Im not sure if thats how it works. I would think that a more appealing anchor text to the eye would be "AAABakingSupplies.com - Baking Supplies" because you get your domain name out there plus the keywords but at the same time "AAA Baking Supplies" gets your company name out there plus the keywords baking supplies. This is where I am very confused about choosing the appropriate anchor text and hope someone with a lot of experience with this will come by :)
     
    narsticle, Dec 21, 2005 IP
  4. dburdon

    dburdon Peon

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    #4
    Narsticle,

    Vary both the anchor text and the ambient copy that surrounds it.

    For example:
    Bakery supplies
    Bakery supply
    Supplier to bakers
    Baker's ingredients
    Baker supplies

    etc, etc. Anchor text on its own won't do the job in competitive categories. Variation makes the link look more natural. Anchor in context - that is from relevant pages and sites works the strongest.
     
    dburdon, Dec 21, 2005 IP
  5. narsticle

    narsticle Peon

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    #5
    So if you were to put a link on a site you would just write Bakery Supplies or Supply To Bakers and not something that said your company name and then those keywords? Such a AAABakingSupplies.com - Bakers Ingredients
     
    narsticle, Dec 21, 2005 IP
  6. ferret77

    ferret77 Heretic

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    #6
    for seo purposes you want the anchor to closely match your search phrase as possible,
     
    ferret77, Dec 21, 2005 IP
  7. narsticle

    narsticle Peon

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    #7
    So I assume that means using an anchor of "AAA Baking Supplies" would be better then using an anchor tect of "AAABakingSupplies.com" Correct?
     
    narsticle, Dec 21, 2005 IP
  8. ferret77

    ferret77 Heretic

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    #8
    are you trying to rank for "AAA baking supplies" ? if so then yes

    but you mgiht want to consult a key word tracker before you pick your terms

    these are some of the top searched terms

    14647 baking
    9303 baking recipe
    8358 baking supply
    8134 baking soda
    6326 baking turkey
    5232 christmas baking
    2592 baking pans
    2523 baking powder
    2521 baking bread
    2017 baking cake
    2007 holiday baking
     
    ferret77, Dec 21, 2005 IP
  9. narsticle

    narsticle Peon

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    #9
    But lets say I wanted to rank for baking supplies? Having the anchor as "AAA Baking Supplies" contains the Keywords "Baking Supplies" so wouldnt that help you rank? Or does the phrase have to be exactly "Baking Supplies?" - By the way this is obviously not my site just an example. Thanks in advance.
     
    narsticle, Dec 21, 2005 IP
  10. ferret77

    ferret77 Heretic

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    #10
    i woud say it probably helps but like I jsut said a couple posts before I try to match the search phrase aas close as possible
     
    ferret77, Dec 21, 2005 IP
  11. narsticle

    narsticle Peon

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    #11
    Thanks for your help!
     
    narsticle, Dec 21, 2005 IP
  12. seo_expert

    seo_expert Well-Known Member

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    #12
    IMHO the last one would be most beneficial....use the keywords in a sentance like manner to look more natural...
     
    seo_expert, Dec 23, 2005 IP