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Important Network Update from YPN

Discussion in 'Publisher Network' started by Cazem, Sep 19, 2006.

  1. #1
    Some publishers to see changes in their ads


    SEMrush
    We’ve been doing some tinkering under the bonnet recently, so some of you may notice a few changes in your ads. The changes you’re likely to see include the removal of ellipses (…) and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts.



    These enhancements have to do with our efforts to upgrade our contextual advertising product, and in the coming weeks will take effect across the entire network. They come in response to your feedback and should, in the long run, help enhance your account performance. We’ll share more details with you as they become available.


    —Tom Furukawa, Director, Product Management

    http://www.ypnblog.com/
     
    Cazem, Sep 19, 2006 IP
    SEMrush
  2. D3Si

    D3Si Peon

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    #2
    thanx for the info that's why i was wondering what the hack is going on with my ads
     
    D3Si, Sep 19, 2006 IP
  3. alsjforever

    alsjforever Guest

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    #3
    i don't see any changes in my ads.. can you guys give some examples?
     
    alsjforever, Sep 19, 2006 IP
  4. jackburton2006

    jackburton2006 Peon

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    #4
    Don't see any changes myself. Or at least, nothing that stands out...
     
    jackburton2006, Sep 19, 2006 IP
  5. wentworth

    wentworth Guest

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    #5
    jack, is your avatar the girl from that movie I think it was called "into the blue???"
     
    wentworth, Sep 19, 2006 IP
  6. karagold

    karagold Peon

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    #6
    728x90 only shows 3 ads. can someone please confirm. i have checked mine and they show only 3 ads
     
    karagold, Sep 19, 2006 IP
  7. Riboflavin

    Riboflavin Well-Known Member

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    #7
    Yes, Jessica Alba.


    I don't see any changes in my ads yet either, but I can't wait, I have been wanting the elipses to be removed since day 1, I think it will increase CTR. I wonder if the move towards more 'contextual targeting' will after RPC at all?

    The 768 still shows 4 for me Kara.
     
    Riboflavin, Sep 19, 2006 IP
  8. karagold

    karagold Peon

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    #8
    are your elipses removed? mine now abruptly ends. it really does look better
     
    karagold, Sep 19, 2006 IP
  9. Riboflavin

    Riboflavin Well-Known Member

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    #9
    Nope, mine are still here. How long have you been a publisher, also what letter does your username start with? I bet they are going through all acounts and making changes now.
     
    Riboflavin, Sep 19, 2006 IP
  10. karagold

    karagold Peon

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    #10
    now im back to 4 ads with elipses. they are probuably running through it now. should be interesting to see how the ad units are affected
     
    karagold, Sep 19, 2006 IP
  11. ArcticPro

    ArcticPro Banned

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    #11
    What are the elipses? My ads seem to be loading slow too.
     
    ArcticPro, Sep 19, 2006 IP
  12. Riboflavin

    Riboflavin Well-Known Member

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    #12
    Elipses are the ... at the end of the ads that cut off the text. My ads are loading slowly as well.
     
    Riboflavin, Sep 19, 2006 IP
  13. Shurik

    Shurik Guest

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    #13
    I first noticed full size ads without ellipses (40char in 728x90 unit) yesterday.
    Was very exited then and subsequently disappointed today when they stopped running them. I always new that CRT would increase if they stop truncating ads. Yesterday run proved it for me. I'm looking forward to this enhansment becoming permanent.
     
    Shurik, Sep 19, 2006 IP
  14. avakai

    avakai Peon

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    #14
    I do see 3ads for 728x90 units on my site.
     
    avakai, Sep 19, 2006 IP
  15. Riboflavin

    Riboflavin Well-Known Member

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    #15
    Can you guys post links to the site that has these?
     
    Riboflavin, Sep 19, 2006 IP
  16. ArcticPro

    ArcticPro Banned

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    #16
    [​IMG]
     
    ArcticPro, Sep 19, 2006 IP
  17. Riboflavin

    Riboflavin Well-Known Member

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    #17
    All of my ads are now in the new format :)
     
    Riboflavin, Sep 19, 2006 IP
  18. d16man

    d16man Well-Known Member

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    #18
    Mine are too, and it looks my targetting is now working a little better...
     
    d16man, Sep 20, 2006 IP
  19. andy11

    andy11 Peon

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    #19
    no elipse and my 720x90 has three ads and looks much better. I think it was 4 b4.
     
    andy11, Sep 20, 2006 IP
  20. trytobecool

    trytobecool Peon

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    #20
    728x90 shows 1, 2, 3, 4 or 5 ads on my site.

    may be it depends on traffic i guess:p
     
    trytobecool, Sep 20, 2006 IP