Importance of keywords

Your marketing strategy may be made up of a number of different sources such as web sites, blogs, article submissions and social media channels, but in any of the above situations using the correct keywords correctly is essential.

Search Engine Optimisation can have a dramatic effect on your business. Do it well and site visits and sales can increase, do it badly and the results of your marketing efforts are greatly reduced.

Keyword strategys are a fundemental part of any SEO project.

Proper keyword optimisation can yield excellent Search Engine rankings, and therefore a higher number of site visitors.

The search engines use the text on your site to identify the relevance of your site against the search phrase that the 'search user' entered. If you don't use enough keywords you will suffer, and likewise if you cram too many keywords into your copy you will get penalised.

There are three main areas that you should focus on when it comes to keywords. Accuracy, Positioning and frequency.

Accuracy

Keywords should be relevant to the topic of your web site. Search Engines are very clever when it comes to understanding the relevance of the copy on your site through techniques such as LSI. If you don't follow the strict practices of white-hat SEO you can quickly find yourself buried in the rankings.

Positioning

The placement of your keywords on the page is absolutely essential. Where possible use the keywords in the title of your page (even name your page using keywords if you can), and also use them in the description of your page. The description is often picked up by the search engines and displayed in the search results.

Remember that your copy must make grammatical sense. Google can pick up on that as well. Write you copy for the site visitor, not for the search engines.

Frequency

Don't get carried away with key words in your copy. It's easy to over use key words and phrases to grab the attention of the search engines. Keyword spamming or stuffing is generally marked down when it comes to SEO, and could end up dropping your site down a few pages in the rankings.

The big question is what weighting should you look at when it comes to using keywords. Opinions vary as there is no strict rule, but anything between 2-5% of the copy as keywords is generally safe. There are many free keyword density tools on the market to help you in the right direction.

some keywords tool are:


http://www.webconfs.com
https://adwords.google.com/select/KeywordToolExternal
http://www.twospots.com/keyword-position-checker
http://www.linkvendor.com/seo-tools/serps-position.html
http://back-links.org/all-in-one-top-3-paid-keyword-research-tools
http://whois.domaintools.com
http://seokeywords.110mb.com
http://www.digitalpoint.com/tools/keywords
http://www.cleverstat.com/en/google-monitor-query.htm
http://www.iwebtool.com/rank

 

As you mentioned that the frequency of keyword(keyword Density) normaly between 2-5%, I agree with you, but some time your competitors have more density and on the higher rank, now this is time to change your keyword density as your competitiors on higher position

 

Thanks for sharing your tips. Keywords are the single most important factor that will determine your success in the SEO campaign.

 

Man thank you for the keywords tools hope they should help me as I was looking for them so long!

 

These are really nice tips for choosing the best keywords for your websites.

 

But over stuffing the keywords more then 2-5 % will be harmful for your website according to search engine algo.

 

Thanks for sharing the websites, micaljack 2010!

 

Thank you for sharing this with us. It's important people target the correct keywords first!

 

Great tips, this is for advance level of SEO

 

thanks for the tips and sharing all those keyword tools.

 

thanks for the sharing knowledge.

 

If you are working on a new project for a client do you ask the client what he or she thinks are the words that people are using to find their business on Google?

 

I have free fun surveys listed on my homepage so many times its crazy but im number 5 and 6 in google for the competitve phrase free fun surveys so i am not sure i buy into over saturation.when i dropped off a few mentions of this phrase i dropped in the ranking

 

use niche bot to find the best relevant keywords