I would like to know if I work with HTML tags on my landing page helps to fortify my campaigns and my Google Ads. If I place the keywords that I use on my campaigns between HTML tags(h1, h2, bold...) on my landing page, do the relevance of my ads and campaign increase? Does it make difference if I place the keywords on my landing page as normal html text or as tags H1, H2...? If I place them as H1, H2..., do the relevance of my ads gets affected?
For Google ads, it is not relevant go have keywords in you "H" tags or having it bold. Now if you are planning on placing your website organically on Google, than it is important where you place your keywords.
google looks at h tags for keywords. if your title has a specific keyword in it, then that means that the landing page is probably relevant. the more relevant your landing page is, the higher your quality score will be, which also means that you will be paying less for clicks or for CPM
Hi, for the landing page of google adwords, using the title tags and optimizing the page for the keywords will definitely help you on better quality score in turns least charge for the ppc & cpm. use the keywords on ad copy tooo...,