Importance of HTML Tags (h1, h2, h3, bold...) on my landing page

Discussion in 'Google AdWords' started by lucasbassi, Aug 5, 2010.

  1. #1
    I would like to know if I work with HTML tags on my landing page helps to fortify my campaigns and my Google Ads.
    If I place the keywords that I use on my campaigns between HTML tags(h1, h2, bold...) on my landing page, do the relevance of my ads and campaign increase? Does it make difference if I place the keywords on my landing page as normal html text or as tags H1, H2...? If I place them as H1, H2..., do the relevance of my ads gets affected?
     
    lucasbassi, Aug 5, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    It doesn't matter at all. Your page is either relevant to your keywords or it's not.
     
    Lucid Web Marketing, Aug 5, 2010 IP
  3. pushkin

    pushkin Peon

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    #3
    For Google ads, it is not relevant go have keywords in you "H" tags or having it bold. Now if you are planning on placing your website organically on Google, than it is important where you place your keywords.
     
    pushkin, Aug 5, 2010 IP
  4. mohsinkhan

    mohsinkhan Peon

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    #4
    H1-H6 tags are important. we can use main keywords in H1 tags and h2 tag
     
    mohsinkhan, Aug 7, 2010 IP
  5. Assasin

    Assasin Peon

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    #5
    It doesn't matter much. H1-H6 tags are important.
     
    Assasin, Aug 8, 2010 IP
  6. arlisch

    arlisch Peon

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    #6
    google looks at h tags for keywords. if your title has a specific keyword in it, then that means that the landing page is probably relevant.

    the more relevant your landing page is, the higher your quality score will be, which also means that you will be paying less for clicks or for CPM
     
    arlisch, Aug 11, 2010 IP
  7. Host IT

    Host IT Peon

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    #7
    Hi,
    for the landing page of google adwords, using the title tags and optimizing the page for the keywords will definitely help you on better quality score in turns least charge for the ppc & cpm. use the keywords on ad copy tooo...,
     
    Host IT, Aug 11, 2010 IP
  8. dj2oon

    dj2oon Active Member

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    #8
    it doesn't matter but from the seo aspect and for ease of bot h1- h6 are important
     
    dj2oon, Aug 13, 2010 IP