Is there any knowledge on having a different domain name from site name? How important a factor is it, and are there any considerations with search engine optimization one should be aware of? For example, purely for keyword considerations, I am thinking of having a domain name that is my site name but with a backwards word order. So, examplemysite.com, instead of mysiteexample.com. Any ideas?
IMO: depend on biz name if its short you can add at the end/start of keyword. You also need to check whether its easy to remember for users unless your target is SE's traffic only.
domain name and site name, is priority to SE result,.. very easy to find domain name just yourkeyword and add sub keyword example : myexample.com or example-zone.com or new-example.com