importance of google adwords

Discussion in 'Google AdWords' started by Ashford2, Aug 22, 2014.

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  1. #1
    Hi guys? i am having trouble differentiating between these two terms Google adword and a ctr,how do these two terms help in improving your website
     
    Ashford2, Aug 22, 2014 IP
  2. Fer0

    Fer0 Active Member

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    #2
    ? Please be more precise.. CTR is click through rate, and Google AdWords is platform for advertising.
    CTR is part of AdWords and all other PPC programs.
     
    Fer0, Aug 22, 2014 IP
  3. Ashford2

    Ashford2 Greenhorn

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    #3
    so it does mean then CTR is a form of pay per click method of advertisement?
     
    Last edited: Aug 22, 2014
    Ashford2, Aug 22, 2014 IP
  4. Fer0

    Fer0 Active Member

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    #4
    No, it is one of the parameters. What are you trying to do?
     
    Fer0, Aug 22, 2014 IP
  5. Jigney

    Jigney Active Member

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    #5
    Hello,

    CTR is Click Through Rate and it is defined as Clicks divided by Impressions. High CTR will help you to improve Quality Score of your keywords and it will decrease your cost per click.
     
    Jigney, Oct 7, 2014 IP
  6. MadAdWordsMan

    MadAdWordsMan Peon

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    #6
    I usually tell clients that CTR is the most important part of quality score, and a high quality score saves them money. Then I tell them that CTR is how many clicks their ad gets per 100 times it's seen by a person doing a Google search. It sort of helps to visualize it for them. Then I tell them the bad news that although a high CTR is great for lowering cost through an improved quality score, it means having to force a strategy that drives more clicks than you would probably want - and that sometimes lowers the conversion rate... Which drives up the cost... Then they just stare at me. lol
     
    MadAdWordsMan, Oct 23, 2014 IP