Anchor text is important because it acts as a "keyword" for the link underneath it. This in turn will help your SERP rank if your anchor text is relevant to your niche and your website. Of course, some forums that are moderated won't approve comments that use keywords for the "name" field, so it's more important to get that link (especially do-follow) with your first name than not at all. Of course, the ideal situation is to get one of your site's keywords anchored to your URL. Hope that helps.
Anchor text is very important suppose if you chose wrong keywords for your site your will not get profit anchor text is the thing when people will search using your related keywords then they will redirected to your site and it’s also effect your SERP. In one words anchor text is like wheel of a car.
Anchor - Keywords As per the SEO strategies google can only read HTML codings in which Kw's play a vital role. To make our site in top position in SERP u have to concentrate on KW's coz Serach engines display the results through anchor only.
Anchor text of the websites really play an important role in the optimization of the websites, specially while doing the off page optimization activities like directories submissions, article submissions, blog postings, blog commenting and social bookmarking..............
Anchor text is just like a keyword , we should use anchor text in the website because it directly affects the SERP.
Anchor text is definitely important. There are many link scrapers that will pick up your links and repost them just as they are posted originally — This is an easy way of getting more links to your content… Another quick tip is to use deep-linking for your links. Many people focus on advertising their main page, but forget that the other pages of their site are equally important for overall site rankings. Design some quality “link-bait†type articles that are link worthy, then market those through your linking efforts on blog comments, forum posts, etc.
If you are trying to rankl for a certain keyword ..then that keyword need to be used as text to link to other pages.... The keyword you are trying to rank for is called ancor text
Others already said about the anchor text but I would like to give you some value advice. You should vary the keyword anchor text linking to your site. It could help your site in a long terms. When you are too focused by use only 1-3 keywords in hope to get ranked fast and easy, your site may be doomed later.
For website promotion we select and target some keyword for getting rankings in search engines and for this we Anchor those text (keywords) to related page of the website. We anchor it in different promotional areas for traffic and rankings.
Anchor text is help to increase ranking in searches in search engines, This is one of the primary step in SEO.