Hi folks, My website is http://techbongo.com and I'm doing it's SEO myself. I've added a section on each page of the site. This section contains the keywords of each page written inside <h1> tags. I thought, this might create a high impact on search engines. As this section contains the most relevant tags of that certain page. But, a problem is, the entire tags are written inside a single <h1> tag. Just like cheap web hosting and cheap web design are 2 separate tags, written in same <h1> tag. Thus the heading tags has become almost a paragraph Have a look at my site and you'll get this section at the right bottom corner of each page. Do you think this trick will affect SEO? Am I wrong to add these type of heading tag in page content for emphasizing? Will it harm the page impression instead of emphasizing?
The first thing I would do is remove "TechBongo" from your <title>. If people search for "Techbongo anything" you are likely to rank near if not at the top automatically because of your domain and "techbongo" being such an uncommon word. The above is not a good approach IMO. Though the HTML standards don't forbid it, there should really only be 1... maybe 2 <h1> elements per page. The <h?> header elements were created for structuring content and as such the <h1> should describe what the page is about. I would suggest something like: This gets pretty much all of the keywords from the above 4 <h1> targeted keyword phrases as you can see below: But with a single <h1> which looks more natural. I would also make it appear on the page as the biggest header instead of "hiding" your <h1> inside paragraphs of text on the page. What you're doing is not keeping with the spirit of the "intended use" of <h1> elements. There is a reason that by default they show as a large font. I would then place additional small widgets in the right sidebar or in the main body of the page each with an <h2> targeting the individual phrases similar to how you target them individually in the <h1> today. So I would end up with little widgets that generate HTML like the following that I can drop on any page on my site: Your home page could have a widget like this for each of the phrases being targeted. And you can scatter them around the page. You can even reuse them on other pages on the site. It's great to widgetize your site like this and have a single <h1> on each page describing the content of that page and reinforcing the <title>. Then use multiple widgets like the ones above to reinforce the <title> and <h1> not only targeting the primary keyword phrase for the page from the <title> but also the secondary, tertiary, and slight variations of those. PS: Your pages look VERY spammy IMO because of all of the bolding of text in the content portions of the page. I would suggest removing the bolded text from most if not all of those keywords throughout the page. It's obvious the ONLY reason they are bolded is for SEO. No one bolds 3/4ths of the words in their content. If you're going to use bolding, use it VERY sparingly and make it not so blatent. Do it because it improves the user experience rather than the SEO of the page.
Thank you Canonical once again for your help. This is why I love DP and the folks here. I'm really glad to receive those valuable opinions. I have a query here Canonical: According to your reply, it seems you're a SEO professional. So, you have faced such situation, where a single page should be optimized for 2 different phrases. Just like my home page, it should be optimized for 2 phrases- chea*p web hosti*ng in kolkata and cheap* web desi*gn in kolkata. So what do you think for this case? I mean, is it possible to generate same importance of a page for 2 separate phrases? I'll specially take care of the bold phrases on the site, according to your opinion. Thank you again.
In general, each page on your site should target a single keyword phrase (or 2-3 keyword phrases if they are almost identical like different by one modifier). For example, a single page targeting "Mortgage - Mortgage Loan - Mortgage Home Loan" in the <title> might be okay. All of these are words that represent a mortgage. However, a single page targeting "Mortgage Loans - Car Loans - Personal Loans" in the <title> is a terrible idea. The home page is really the only exception to this this rule sometimes. But ideally, even the home page would not be an exception. If I SEO'd a site that had to do with various types of loans, I would have my home page target something like "Loans - Loans Online - Online Loan Products" and then have a separate page for "Mortgage - Mortgage Loans - Mortgage Home Loans"... another for "Refinance - Refinance Loans - Refinance Mortgage"... another for "Credit Cards - Credit Cards Online"... or something like that. You can make your home page rank for mortgage, refinance, and credit cards for example by getting lots of inbound links with those mortgage, refinance, and credit card related link text. However, you lose the added benefit of being able to take advantage of on-page SEO attributes. Check out Theme Pyramids (see Brett Tabke's post 4 down in the thread - red/blue)... Give them serious thought... and you'll see how building sites this way can REALLY increase your rankings, especically at Google.
As has been said, the homepage can only be the exception where you can target multiple keywords related to the main topic of the site. Otherwise it is best to target just the main keywords for all other webpages to achieve optimum rankings.