I know its allowed to have image with border with adsense , any body knows about yahoo if you are allowed to place image next to yours ads . Thanks
http://forums.digitalpoint.com/showthread.php?t=74538 Even if others are doing it, u should email YPN and get an official OK for your particular implementation of this technique. As always, IMO. AmCy
As AmCy said, it wise to contact them. I had the same question a few weeks ago and I contacted them. The rep told me in written email it is fine to have those images as long as they are not telling the visitors to click the ad beside them. I implemented the technique and saved that email for future reference just in case. And yes, it increased click rate (not much though)
Be warned that others were told ok first then were banned for that exact reason... to me you are taking a risk....
This topic seems to be a recurring one. Well what does everyone think of this... Two days ago in Yahoo's Blog, Yahoo provided the following post "One of Yahoo! Publisher Network’s top revenue performers, Philippe Daix, has made a livelihood by understanding what drives sports fans. From his single account, Philippe publishes ads to two sports-related Web sites." The link to the story is here. http://ypnblog.com/blog/2006/04/24/publisher-spotlight-3/#comments Here's what's interesting. This publisher (whose site they profile) does some very interesting tricks with images and text. See the link below. It would appear to me that Yahoo is perfectly fine with images next to text based on their promotion of this guy's sites. What does everyone else think? http://www.topspeed.com/cars/venturi/venturi_heritage_gt3-ar3335.html
While IMO his site is ok but again I am not Y! I think the bigger issue is when people use images no relevant to there site like and arcade site with pics of hot women next to ad etc.... what he did IMO is ok but again i am not Yahoo...
I just looked @ the site and "ads by yahoo" on the vertical ad is hidden unless u highlight it. It can be my firefox though.
It has been confirmed by YPN with GameScript.net that images are not allowed with YPN ads. Please read this
I send them email and ask them about that , they said they allowed images with ads but these images must be related to the site content Thanks
This is not always true. The YPN Marketing team does allow images near ads, so long as to not confuse viewers by making them think that the image has anything to do with the ad. Yahoo will count this as click incentive. They recently emailed me about one of my sites where I had a technique similar to this, saying that it was a bit too much, so I too would recommend contacting them, for your own sake, to see if your method is legit. From experience, do not place images in close proximity to individual ads. It will frustrate them, as it can be confusing. If it is easy to tell the difference, you shouldnt have any problems theoretically (they have encouraged using eyecatches to a certain extent to help capture the viewers attention to different areas of the site... see "http://ypnblog.com/blog/2006/05/10/location-location-location/"), but again, it is always best to get their approval.
And then there is this statement from the YPN Blog yesterday in case you missed it in the link at the bottom of the previous post:
It's generally allowed and Yahoo has no reason to ban you if you're not intentionally misleading your visitors.
Seems to me that YPN allows images near the ads as long as the generated clicks result in good sales to the advertiser, if your ctr is out of acceptable levels of completed sales/signs ups/etc that the advertiser is looking for then YPN has a problem with the images and may tell you to remove them or ban you. I have spoken with YPN on the phone and I have emailed them about placing images near ads and in general they are allowed. They have started to crack down on some of sites that have poor sales vs ctr so if you are putting images up that result in more clicks but not an increase in sales for the advertiser then your are taking a risk, if your images increase sales for the advertiser then you should be okay.
Makes sense: the bottom line will always be conversions--no advertiser wants to pay money for poor converting clicks, and that's always going to be the name of the game. I am both an advertiser and a publisher, so I can relate to both sides of the coin. As always, IMO. AmCy
I too am an advertiser and a Publisher, and as I stated in a recent blog post of mine, there is sometimes a bit more than immediate conversion rates in campaigns. "But what about quality of leads? I know a thing or two about advertising, and I know that lots of advertisers do not expect immediate effects from advertising campaigns. Many campaigns simply try to get there name out, and stuck in the back of your mind. To better illustrate what I am trying to say, think of this. Everyone needs a car eventually. Recently, there have been an obsessive ammount of Toyota Yaris commercials on shows I watch (a very limited selection I might add). Now, when I think new car, my subconcious immediately takes action and throws out that name and brand. Does it mean I will buy it? No, I am not in need of one right now. But what if I were? I would think of that car first… or at least think of it." I also question how they are tracking their leads to an extent. If there is no way for publishers to keep track of it, how are we supposed to help the advertisers out? I am all for helping Advertisers increase their conversion rates, and I believe it would be to both of our benefits if there were more communication between the publishers and advertisers. Or at least sharing of data.
that i think is the holy grail of this whole excersize. I too would LOVE to have my advertisers convert on my clicks..I too am a publisher and an advertiser. I LOVE having a good ctr for my ads and then seeing sales lead from it. So I agree with you BUT the fact remains as you have indicated that there is a communication gap and quite frankly I think it will stay that way simply becuase of the vast numbers of advertisers vs publishers this debate can go on forever but its good conversation good luck v12
Well, I think that YPN is planning on releasing some upgrades in Q3 along this subject, but there arent any concrete details I have gotten a hold of yet.
My CTR varies from 0.2 - 0.5%, i think this is due to Ad relavency.... now my CTR has improved a little..