Image Ads Pay Less In General?

Discussion in 'AdSense' started by DPExpert, Mar 3, 2010.

  1. #1
    I've been running a few Adsense tests for the past month and it always seems that the channels which are purely image or video ads payout a lot less (per click) than the text ads. Has anyone else experienced this? Obviously, I know it depends on what keywords you're optimizing for, but it seems to be the case in general.
     
    DPExpert, Mar 3, 2010 IP
  2. dencha

    dencha Active Member

    Messages:
    501
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    78
    #2
    I haven't test this out but from my experience with advertising with Adwords...image ads had extremely low PPC
     
    dencha, Mar 3, 2010 IP
  3. flegmatic

    flegmatic Well-Known Member

    Messages:
    405
    Likes Received:
    43
    Best Answers:
    0
    Trophy Points:
    155
    #3
    True... They pay less!
     
    flegmatic, Mar 3, 2010 IP
  4. Currency Trader

    Currency Trader Member

    Messages:
    180
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    30
    #4

    About a month ago, I read a Joel Comm adsense ebook - and he was pretty blunt about text/image ads not being a good idea - and that you should use text only adsense ads

    My adsense earnings took a dive a couple of days ago on my primary site - which was showing an image ad site wide - I changed the ads on all my sites to text only - and my earnings went up straight away on all the sites

    So yes, use only text ads - and they should be the large rectangle
     
    Currency Trader, Mar 3, 2010 IP
  5. Mega B

    Mega B Well-Known Member

    Messages:
    3,454
    Likes Received:
    66
    Best Answers:
    1
    Trophy Points:
    190
    #5
    This makes interesting reading and i am going to change mine over,so have you got to add new codes or can you change them to see text only from the admin area of adsense ??? Thanks
     
    Mega B, Mar 3, 2010 IP
  6. TimothyJohn

    TimothyJohn Member

    Messages:
    786
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    35
    #6
    Hmmm guess in the future i will use only text ads.
     
    TimothyJohn, Mar 3, 2010 IP
  7. thesamemanhal

    thesamemanhal Active Member

    Messages:
    1,126
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    55
    #7
    keep in mind that some ad-images are really attractive and makes users to click right-a-way... while texts paying more but it is also kinda boring for some visitors.
     
    thesamemanhal, Mar 3, 2010 IP
  8. Currency Trader

    Currency Trader Member

    Messages:
    180
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    30
    #8

    That's good in theory

    However it doesn't stand up to testing

    Tests done by Joel Comm have shown that text ads out perform image ads - because image ads are basically banners - and we all know banner clicks fell off years ago

    Also, an ad block with 4 different ads is more likely to have something of interest to the visitor than a single image ad - again I'm quoting from one of Joel Comm's adsense books
     
    Currency Trader, Mar 3, 2010 IP
  9. Currency Trader

    Currency Trader Member

    Messages:
    180
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    30
    #9


    I changed all my codes through adsense setup/channels

    Only took me a few minutes to change 20+ codes

    I don't look at my site's pages much, but as far as I know it worked OK
     
    Currency Trader, Mar 3, 2010 IP
  10. Jayboy75

    Jayboy75 Peon

    Messages:
    9
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    Text ads have always been shown to outperform image ads.
     
    Jayboy75, Mar 4, 2010 IP