Hi there, Would anyone be able to point me in the right direction with Image Adverts. I have never used these and wanted to hear from someone who has. Are they cost effective? I understand depending on my budget how effective it can be, as in anything you do. However I am not sure if I should investigate this? I have only started using Display Ad Builder and very recently starting seeing results. Is it similar? Many thanks
Absolutely! I don't use Display Ad Builder myself as I have years experience with design, etc, but I can tell you that my 300x250 Image ads are typically served in the #1-2 ad rank spot, and cost me signicantly less most of the time. Now, an image ad is only as good as the design, catch, benefits, etc, but yes. You are not restricted in what you write like you are with the Google Ad text. My image ads typically have a higher CTR as well. I currently do not animate any of my banners, due to timing and the sheer volume of ads I have been producing. I hope this helps!
Follow Google and start from there. Here's the link to it: http://adwords.google.com/support/aw/bin/topic.py?hl=en&topic=16014