I'm kind of new to the site-targeting image ad thing but think it might be a good branding tool for our business. I've identified a group of sites that I think would be a good fit for our ads. What I'm trying to determine is whether these sites host image ads and if so what size ads do they host. I guess the obvious answer is just to go to the sites and check them out. However, a lot of these sites have different layouts and rotates the types of ads they display. So I'm looking for an easier way to determine which types of ads we can put on their site. Does anyone know of a way to do this?
When you pick a site and get a few steps into the selection process it will tell you which accept image and which accept text ads. Whenever I have new graphic ads created for the content network (or site targeting) I have them created at all the possible sizes Adwords accepts. Schedule them all and see what runs.
Thanks for the reply. A couple of follow-ups: 1. Is there a way to determine which images they will accept after you've already set up the campaigns? 2. You wrote "content network (or site targeting)". I thought these were two different things. Is it possible to push image ads through the content network? I thought it was only possible to do this through site targeting? Thanks!
Not the quickest way out there....you can look at the site(s) and see what ad sizes thay are currently using. It can be a bit of PITA on large sites but I do it quite a bit when I find a site I really want to advertise on. CN and ST are two different things, but, you can run image ads in both. I tend to get a relatively small number of impressions in the CN (when compared to text ads in the same ad group). For example, this month in one of my ad groups where I'm using the CN I've received 303,000 impressions for my text based ad and 7,200 impressions for the image based ad. When you run an image ad in the CN you'll have an additional line that breaks out image stats from text stats in your adwords interface for that particular ad group.