After google penguin update, I'm working on 40% of exact keyword match and 60% of using brand name strategies since last 10 days after 10 days I'm chking my keyword ranking, I found my keyword rank dropped compare than last ranking reports update. plz tel me why
To protect your website from Google’s latest update, you need to reduce the instances of keywords present on each of your web-page. The keyword you have in the Meta Title of your page should not be there in Meta Description and Meta keywords. Also, the headings of the web-page should not include it. The same keyword should be there for less than 2% of the total text on the web-page. (For instance, the particular keyword should be used maximum 3 times in the text content of 200 words.)
To recover form Penguin Update, use this strategy. Log in to your Web master profile and check your latest links from Links to your Site menu in Traffic. Download the latest links and check for spammy links in it.