This site, http://tinyurl.com/yk773pb, came out of nowhere about a year ago and took the #1 position for 'police lights'. I have not yet figured out how they pulled this off. The site is not old, but whoever owns this has deep pockets and the seo tricks they've used have stuck. I thought google would figure out they're being gamed, but I guess not. So I'm curious how they've pulled this off. What do you think?
Its all depend on Url, Keywords and content. Keyword "lights" used in Url and also in Title. They are playing the major role in ranking. Just see this site http://tinyurl.com/ydvodk4 Just 3 months old and in 1st position in Google with keyword "Online Tour Tips".