I'm new to online marketing, would love some tips!

Your best best is either PPC and/or Email Marketing. The combination of them both is ideal. If PPC cost too much, then try social media

 

There are a few things you can do. First you should get Ahrefs Software. This tool will allow you to find your competitors and see their keywords. You should go after the keywords that are not as competitive. Then write 2000 words on those keywords and monitor your success. Try to get some links pointing into those pages. Create a Youtube video and point it to that page. Also, I recommend starting a referral program. I get a lot of my traffic from referral users. I use OSI Affiliate Software. Also, make sure you download the tool Keywords Everywhere. It will help you find more keywords.

 

I would use Facebook ads and of course place backlinks. Ahrefs is certainly a good helper in this matter, so be sure to use it.

 

This thread is full of many great tips from over the past couple of years. One thing I will add to all of the great advice that is already here... ensure you use data in your approach to marketing. Test and measure everything. It is so easy to do so now, even compared to 10 years ago, and will give you an immense leg up over almost every other marketer whom you will encounter. Happy marketing!