The lenght, tone, and direction of your landing page must answer questions raised by your blog. You are trying to fill a psychological need that your blog opened. Your blog OPENS the deal, your landing page CLOSES the deal.
Keyword logic tree: when you enter a keyword in keyword tracker you are given "related" keywords See if these flow logically from your product. ie., How related are they? Do they help sell the product you're pushing (ie., when people search for these related keywords, can they be upsold to what you're pushing? If yes, make a list and map out how you'd link to each blog entry that focuses on these keywords Write an entry for each of the logically related keywords and interlink them to each other. Your landing page takes up where your blog leaves off. In essence, your blog OPENS the deal. your landing page CLOSES the deal by being a BRIDGE between your blog (deal opener) and the PITCH page of the merchant. PITCH pages at Clickbank are designed for the widest audience possible. Unfortunately, if you just dump your visitor to those pages there is a risk that there's too much of a disconnect between your blog/websites and the pitch page and you lose sales. You need a landing page to help you bridge the two and close the deal.
Back to the landing page, can I use a different name for the product? Like if its called Loss weight, can i make a landing page advertising Loss weight fast as the title of the product?
Thats seems alot of steps for a reader/potential buyer to me ezine article --> blog --> landing page --> affiliate page i feel like having a landing page with almost the same stuff as the affiliate would be overkill
Adwords it a great way to attract targetted visitors to your landing page however I would never reccommend adwords to a newbie as it will just be money down the drain if your ad copy is sloppy. Many newbies would take the approach of creating a blog and placing your affiliate links on it and then using pingoat to get your blog noticed. Then go ahead and write keyword related articles. Other way that I would suggest is to always create a landing page with an optin and offer your visitor something of value for free in exchange for an email address this way if they dont buy first time round you can follow up on them as you have the email.