Hey guys I dont understand this phenomenon... If i'm supposedly below the first page bid then why is my ad showing on the fourth and 3.2 positions?? Is google giving misleading information on purpose?? Please let me know. Thank you all.
It may say that but your ad can also appear on the home page, they do that to make you bid higher. 1st page position is the very fist ad spot. positions 2 - 4 are often the best anyways.
Totally wrong answer. First page is not the top, first position. It is to be on the first page: the 0-3 ads over the SERPs and up to 8 on the right side. It's not to make you bid higher. It's to tell you that your ad is of low quality. I know it sounds strange if you see only a few competitor ads. But there are more than the few advertisers you may see when doing a search. The system doesn't calculate maximum bid based on currently active ads. The solution is to improve your ads because as other advertisers come in, the situation will only get worse.
What if you don't see any competing ads? Just page after page of blank white space - yet Google still won't run your ads because your bid is too low and/or you have a low quality score. How am I supposed to compete with something I can't even see?
You have to remember that QS is a comparative calculation based on historical averages of all advertisers for a keyword. If it's low, it means it's low compared to the historical average. You are competing against that, not what shows at this moment.
Thanks. I think I'm starting to understand what's going on now. But how bizzare of a business model is that? I'm competing against something that doesn't even exist anymore. Google won't run my ad (and take my money today) because somebody else had a better QS for that keyword last year? Strange.