What is google's stance or action regarding large volumes of illegitimate impressions? - that appear to tank CTR/quality. Today i am looking at an ad group, that rarely gets traffic (or impressions) - Suddenly today it has 69k+ impressions already. (It's only ~11am here) - 1 click & avg 6.4 position. A few weeks ago, same situation, completely different ad, in that situation one ad group received over 500k+ impressions in ~2 days (after running for 6mo, less than 1 click a day, maybe 25 imp per day) and it *may* have had 1 click total. (avg position was 5+ish) On the 500k+ impression situation ^ i called google and spoke to a representative that equated to a blank stare. They agreed it was unusual & 'that was that'. - Nothing else. I can't see where the impressions are coming from on the current day (reports) - and the last several times i've attempted to view the previous day the report proceeds to give me blank data. Only 2 examples of several. Not 'overboard' but it's been catching my attention lately (actually since late last year) & seems to be happening more+ frequently+ + Content + Search (- Parked Domains & Error) On the 500k+ ^ i ended up just pausing the ad for ~2w. (gah) - So does google have a policy about bs impressions that's similar to bad clicks? - It doesn't seem like it per the convo i had on the 500k situation. Edit: this just keeps climbing, ~1k impressions per ~5-10min - 1 click - 0.00% CTR ^- This is looking much like the 500k+ situation. Edit: 10 ads in this group, for the most part each is getting equal impressions. (-> it's not just one ad getting all impressions) Edit: when i originally posted this thread it was under 65k impressions. -> Now 73k+ -
Ok so today i'm staring at yet another re-occurring (yet same) problem. Moving on to another ad group... 35k+ impressions so far today, once again i can't see where the impressions are coming from, and again if i run a report for yesterday it returns blank data. Through hunting of older data, it (somewhat) appears the impressions are originating from a website that is obviously not (in) English. Hmm, that might explain why the CTR is 0.01% @ 35k+ impressions. Funny how that 'optimize' & 'evenly' (show ads) switch has no impact (at all) - It just continues giving it thousands of impressions on a non-english page, when i've always specified english only. I got about half-way through filling out the adwords contact form, but then said fuq it. Canned responses R US - why bother. I just don't have the time to babysit & correct obvious crap all the time. Non-english pages - getting impression bombed - tanking QS - wondering why adwords continues to give thousands of impressions to poor CTR ad groups - (as a result of ^) & (regardless of optimize or even) etc. etc.. Oh and at least once a week i'm finding "content" websites that are obviously parked domains displaying my ads. Who has time to sift through all this? & a canned response for each issue? I feel like tossing adwords out the window. I work hard on my site, which is not small by any means. I don't understand why i constantly have to battle with adwords in order to get my ads displayed on websites that aren't junk, none the less IN English.
Ok so i decided to e-mail adwords, of course the response was <canned: I then called them. No answers during the phone conversation, waited on e-mail response.. Got an e-mail the next day saying things are being reviewed. Waited for about 4 days then i decided to e-mail them back asking what the status is.. Got an e-mail yesterday... ... OK... .. Don't think there's much confusion here.. ...Doesn't seem to address the concern of English ads being displayed on non-English pages... The response ^ seems specific to language targeting in adwords.. which is pretty straight forward... doesn't seem to address the language of the content itself. ..& That's about it.. until... ..Ok.. so here they are pointing out 'poor performance' .. which is why i was contacting them.. I guess what they are saying is, the poor performance i'm experiencing & contacted them about, isn't related to the 'poor performance' they are referring to in their response. Regarding the Display URL... Where countless websites i've seen have tried every shady dishonest technique under the sun, i remained honest. Thanks for that tidbit. There was a bit jargon in between not really worth mentioning.. I did bring up the impossibility of finding out where (thousands to 10's of thousands of) impressions are coming from the same day.. point being by the time you find out the 'damage is done' - which works for some one i guess.. Obviously it also takes manually reviewing all the websites delivering impressions to find out what language they are in... .. Because 'Target Audience' 'English' is merely a suggestion..