if you had to say why you're passionate about SEO, what would you say? Never really thought about it til now and I really don't know what to write! What springs to mind? *looks for inspiration*
Because its never the same. What we did a year ago no longer works. Heck what we did 3 months ago does not always work. Plus almost everyone in SEO is pretty darn intelligent so its like competing against a bunch of the smart kids trying to figure out who is better. Sort of like a digital "king of the hill" game.