well if you want to target a keyword... like lets say you want to target crest toothpaste. Domain being : www.cresttoothpaste.com/crest-toothpaste.html Title being "crest toothpaste" make the first <h1> tag "crest toothpaste" You could really have content about anything and you would rank for crest toothpaste with the proper backlinks. I mean I doubt you would get many repeat visitors but the search engines would love you I have super content and also follow all these rules and still occasionally get beat by scrappers/spammers who just put keywords in there url and h1 tags. Just my opnion based on my experiences. I do not know for sure of course.