Let's just imagine that you have a dream where Sergey Brin, Larry Page and Matt Cutts all come to pay you a visit. They tell you that they are absolutely dissatisfied with their Search Engine, and want YOU to help them create a better one. It has to be better than the present Google Search Engine, and better than all the other popular search engines around. Now their question to you is: what would you expect in an ideal search engine? You thought of algorithms, page ranks, links exchanges, paid links, link abuses, spams, there's so much you WANT and DON'T WANT. What would you tell Google?