IF you aren't tracking your campaigns you are leaving money on the table

I made a post on my blog Why Not Tracking Your Campaigns can Cost you Money

Here is a brief from it:

I am running a campaign on yahoo search marketing and I was checking my program stats and noticed that I was seeing a lot of traffic from foreign countries and my whole account is set to US only. So I dig thru my stats for Aug 1 thru 13 and find that anywhere from 10 to 25% is from foreign countries. So I log into my Yahoo search marketing account and contact them letting them know what I am seeing and attach a report for just one of the days and state that I am seeing this on all days Aug 1 thru 13. A day later I get an email stating it has been escalated to their click fraud department and I should get an email in a few days. Two days later I get this email:

Our investigation concluded that your account experienced one or more occurrences of the following situations:

? Unusual end user activity or behavior
? System issues

As a result, we have issued an adjustment to your account in the amount of $X,XXX.XX. This adjustment should post to your account within three to four business days. You can view your billing history through the Reports section of your account by selecting the Billing Transaction Detail Report.
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If you aren't tracking you are leaving money in YSM's pocket.

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IF you aren't tracking your campaigns you are leaving money on the table

xboxundone Well-Known Member

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IF you aren't tracking your campaigns you are leaving money on the table

xboxundone Well-Known Member

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