If I'm doing manual managed placements on display network, do I still need to...

Discussion in 'Google AdWords' started by dubbyah, Jun 28, 2010.

  1. #1
    Do I still need to add and worry about keywords for managed placements? I mean, if I want my ads to show there regardless, seems like having keywords to match my ads to relevant sites on the content network isn't an issue, but maybe there's another reason?

    I mean, how exactly do keywords relate to managed placement on display?

    Thanks.
     
    Last edited: Jun 28, 2010
    dubbyah, Jun 28, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    No. Keywords only defeat the purpose if you use managed placement. The only reason you'd use both is for example, targeting gmail accounts but want to show your ads only when the email matches your theme. Otherwise, don't mix the two.
     
    Lucid Web Marketing, Jun 28, 2010 IP