Here is my situation: I have a ton of ad groups all doing different things. I often think of new terms that I do not know if I've covered. Is it unwise to simply create a fresh ad-group, create a keyword rich ad, and then insert the terms in brackets, quotes, and plain? Or should I always look over my stuff first? To me - I think its not unwise because if the ad does better it will just take over and gain the impressions, correct? .,, and IF there is a dupe ad of mine somewhere in my account, it will just make that one obsolete, right? (if it has better CTR). OR is this mindset BAD for my overall campaign QS?? ? On another thread I mentioned my ads not getting impressions. Someone explained how it could be a number of things, one of them being a conflict with another adgroup. This is convincing, but -- I do not see the ad pop up at all when Searching for it via google. I increased my bids on these terms that are not producing ads. I think google will like me giving them more money. We'll see what happens. -- I thought I had adwords figured out. Its more complicated than I thought.