If i make a mail server can i send bulk email?

Discussion in 'General Marketing' started by larrynd94, Nov 26, 2012.

  1. #1
    Hello, I work for a small company and we have fallen into the fad of "email campains" a.k.a Junk mail. So far the company has gotten a subscriber list from our website, and paid a good chunk of change for a emailer program. The problem is, Our list has close to 4,000 people on it and growing. with gmail only allowing 100 emails per account through on SMTP and I am on a tight budget so I cant hire anyone else. I was thinking of doing a dedicated mail server off of the website server we have running in the office. Is it possible? to make emails on your own server, and then send it through your own SMTP? if it is, what software would I need and is if free or lowcost at least. We run a WAMP server, i set it up just for information, but i could switch it to lamp or whatever if need be. Thank you for your time and youre answers.
     
    larrynd94, Nov 26, 2012 IP
  2. digitalrock

    digitalrock Greenhorn

    Messages:
    67
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    8
    #2
    you you can send junk mail with your mail server ....... but after some time Google will put you in spam ............................
     
    digitalrock, Nov 26, 2012 IP
  3. GrVitaly

    GrVitaly Greenhorn

    Messages:
    17
    Likes Received:
    0
    Best Answers:
    2
    Trophy Points:
    11
    #3
    If you want to make your own mail server to send bulk mail, the main thing you have to worry is not so much the box itself it's going to be sitting on, but the stuff around it. The registrations, reverse DNS and so on.


    So, first of all, the first thing you need is to get a static IP from your service provider. You can call your ISP and ask them for a static IP, if you don't have it already. The second thing you need to worry about is reverse DNS lookup for your IP address, so when you do a reverse DNS lookup for your IP, you should get back your corporate domain name.


    Another thing you could do for your own server is install what is called SPF in your DNS. SPF is basically a string in your DNS settings. And that string displays a list of all the servers that are allowed to send email on your behalf for this domain.


    Some providers, when they receive email from you, would check if it's present. If it's not present, they may put your email in the spam folder or reject it completely. Or give you less points, so to speak, in the spam check. Another thing that's optional that you can worry about is DKIM- Domain Key Identified Mail- and you can get that if you want but it's really not necessary.


    As for what software you can use, if you have a Windows box, you can use "Best SMTP Server" you can look it up on Google. Or if you have a Linux box, you can go with any SMTP server that's already there, like Exim or Sendmail.
     
    GrVitaly, Nov 27, 2012 IP