Currently I am looking to promote a club night for students, a one off event, although need to invite a large amount of people to the event, to gain social acceptance, that the event is worthwhile attending and the event seems legitimate. To best target the audience I presumed finding the social leaders, people who either have a large amount of friends in / have access to promote the target market / audience I wish to attract, would be the best method, then recruiting them to aid the marketing process (as I will be selling tickets both online and in person). Any ideas how this can be achieved, on a relatively low budget, thus maximising return on investment? Thanks