Ideas on marketing VoIP to Call Centers

Discussion in 'General Marketing' started by ReachTC, May 27, 2012.

  1. #1
    I am a telecom consultant and specialize in wholesale VoIP specifically for call centers. Call Centers require much higher calls per second and capacity than regular VoIP, so it is a niche industry.

    I am currently cold calling, using adwords and expanding into content ads as well. Traffic is VERY low for the keywords I target so do not get much traffic (sometimes only a few hundred searches a month with clicks up to $5-$10).

    Wondering if anyone has bright ideas on how else to market to call centers. I was thinking post cards/email campaigns but so far have not been able to find anyone who has leads/contacts to send emails/post cards to.

    Some form of interruption marketing works because most of the people I contact have no idea how much they are overpaying, don't know they don't have to pay fees and penalties for auto-dialer traffic or don't know how much more capacity can be offered to them. Literally every call center I have worked with has been able to save money. So it is only a matter of getting noticed or getting my foot in the door.

    Thanks in advance for any ideas.
     
    ReachTC, May 27, 2012 IP
  2. MrKeh

    MrKeh Peon

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    #2
    Sounds like a tricky thing to advertise online. My suggestion would be to use Linkedin to get in contact with people.
     
    MrKeh, May 27, 2012 IP
  3. ReachTC

    ReachTC Peon

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    #3
    Yes, I have a Linkedin account but the tricky thing with that is I do not want other people to know who my customers are or who I work with. I checked the linkedin of competitors I know I can beat and found who they work with. I haven't gone after those companies, but could. Is there a way to make my connections private? I'm thinking media buys on call center forums and magazine would be more effective than adwords, just have to make the big purchase :/
     
    ReachTC, May 28, 2012 IP
  4. ReachTC

    ReachTC Peon

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    #4
    That's a good idea. Thanks
     
    ReachTC, May 30, 2012 IP