If anyone has ideas for marketing a new non-profit organization, I would greatly appreciate them. It will be a small regional organization to help parents of kids with disabilities get appropriate educational services and supports. I am new to the business end of things. I understand I need a logo to use on business cards, letterhead, and on a website, etc. What do I need to be sure to ask for in asking for a logo that can be used in multiple ways? We need to keep costs down. Are certain colors less expensive than others? How do you know which webhosting companies are the best ones for our organization? How do you market your website so people can find you? Thank you
Make sure you get your logo created in vector graphics, so it can be re-sized without loss of quality. You can then convert it to JPG, PNG, GIF, etc..for use on your website. You should use minimal colors, but make sure it pops from the page to grab attention. Think about the colors in the logos you remember most. I don't know that any webhosting company will be better than another, except...If you are optimizing for a particular country, make sure your hosting is in that country. I'd start my promotional efforts by contacting churches, Kiwanis Clubs, Rotary, Chamber of Commerce offices, etc...in your market area. Ask them to list your non-profit in their directories and ask if it is possible to have them post a press release about your organization in their next newsletter and in their online news. You need to produce the materials for them to use. Send every newspaper in your region a press release about your organization, including a powerful story about a family you are helping. Get involved in Facebook pages and groups for cities in your region. Is that enough to get you started?
Thank you! This was very helpful definitely enough to get started. I would not have thought of contacting most of these places. I don't know what Vector graphics are but will be sure to ask for that once I'm able to post a logo contest.
Because it is vector it can easily be resized to any size it needs to be. An EPS file can be reopened and edited. Best use = master logo files and graphics and print designs. An AI file is a proprietary, vector file type created by Adobe that can only be created or edited with Adobe Illustrator. **Vector Graphic file types you should receive are either an .ESP or an .ai (Adobe Illustrator). **