If you're selling thesis themes for wordpress, here's an idea you can use to sell some more. As you're aware, you need to give people reasons to buy the theme. Here's one such reason - and it's targetted at webmasters, the folks most likely to be interested in the thesis theme. You can create a Yahoo answers clone using wordpress + thesis. Visitors post questions, which are published as posts automatically. Experts can then respond to those questions vai posts. This is user generated content at it's best! People post stuff in a question format - which is likely to align well with other searches people do, which then brings in more traffic to the site using this model. One visitor posts 'how do I....', and the next visitor comes to your site because they just searched 'how do I' and your site came up. And! setup of this involves only the use of free plugins (after they've bought thesis). Anyway, instructions are at the bottom of the front page at www.americaninsurancebroker.com . You can see an example of it in action in the ask-an-agent section (though that seems to be live and not just a demo, so don't hammer away testing it). Now, how do you use this? Simple. Take the blog or site that you market thesis on, and write a post that shows your visitors how they can set up a site like this....after they've bought thesis on your site. (and of course, drop a link to the directions, don't just scrape them and copy).