# Brand Advertising Mostly undertaken by large food companies is brand advertising. This is where the message is simply the brand and is created to engage the user and provide brand awareness so your product stands out on the shelf. Some of the key messages when advertising food brands is why your product is different, the places you can buy it and price if appropriate. # Product Based Campaigns Say you’ve got a number of products that you retail. Well choose 12 products that you want to start advertising and every month focus on running a campaign for a different product. Keep in mind seasonality of the products, ie there is no point promoting winter soups in the middle of summer. The key here is to develop new creative every month. Additionally and from a media buying perspective clients that book 12 months of media with Gourmet Ads can receive significantly discounted CPM rates opposed to spot buys. # Acquisition Campaign Taking a very direct marketing approach, running an acquisition campaign every other month with large reach to your target audience is one way that you can acquire new emails. Considered by some as a CRM campaign, once you’ve acquired a reasonable amount of email contacts, you can start emailing them directly. # Campaigns Advertising Competitions This could be the under lying strategy for your Acquisition Campaign, but competitions are an excellent method of building brand awareness and building your email database. The key here is to offer a “great prize†opposed to just a prize. Consumers want to win something great. We’ve recently run a competition to have a celebrity chef cook in your house for the night which has attracted literally thousands of entires and isn’t really related to the brand being advertised. # Recipe Widgets No matter what your food product, consumers love learning how to use your product in everyday cooking. So a widget featuring your recipes which use your food products can be very engaging to an audience which is looking for recipes. These simple rich media units are typically 300 x 250 island ad units and we traffic them to sites within our network. We can track engagements, displays, click throughs etc just like a regular ad unit. – Learn more about Recipe Widgets here. # Retailer Advertising Campaign Telling your consumers where they can buy your products is very important, it’s the reason why you’ve probably got a long list of them on your website called “Where to Buyâ€. Have you ever thought about a co-promotion with the retailer to drive sales in-store? Your advertising could drive people to a landing page which told people of the offer or allowed them to print a coupon to get the discount. What ever the offer is, both you and the retailer benefit which is why you could share the advertising costs with them allowing you reach a great number of consumers. # TVC Campaigns Online Taking your television commercial and simply repurposing for online can be a great way to further expand the reach of your campaign. Either formatted into a 300 x 250 ad unit, standalone video player or interstitial page, your video can make an impact. # Online Food Companies (Ecommerce) Although many food companies sell their products through supermarkets, grocery stores of gourmet retailers, there are a great deal of food companies that only sell online. So for online food companies when it’s all about generating a sale online, we can provide a raft of solutions to generate sales. From wide reaching media to highly targeted Behavioural targeting campaigns, we can target your advertising to you most likely customer.
If you are going to make a thread, please provide more us with more details otherwise it is just a waste of our time and yours. This forum is an exceptional place for getting advice, so being more clear is extremely beneficial!
Hey dear Super Food Ideas provides meal solutions for busy individuals and families. Every issue contains a fantastic variety of delicious new recipes that are quick and easy to prepare, using readily-available ingredients. There are also nutrition features, supermarket news, reader letters, cooking tips and advice, and plenty of popular competitions and giveaways. www.internetAd.biz
hey that's a really good brief you've posted there. i am of course being sarcastic. we need LOT more information that we can go off to give you our ideas. if you're not even willing to think of a good question, how can you expect us to be willing to give good answers? go away and think about what you've done.
Hello everyone i am completely new to this forum. Interested in learning many new things. Hope we all will share our knowledge and talk about different concepts in this forum. -- rockymeet --
I would not expect to see any follow up from saqlain. Every post made by this user has been similar. Probably trying to get their post count up so they can start putting links in their sig.
For food advertisement, you're looking at branding. You'll need flash banners for this type of advertising.
why would he NEED a flash banner, what kind of advice is thi... oh wait... you provide that service. nice plug.
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