Can anyone tell me if IBLs to the homepage of your website will affect the SERPs of all pages on your site or just your homepage. And to turn the question on its head, will deep-linking IBLs affect only the SERPs of the page linked to or will it also affect the SERPs of the homepage (and all other pages) on the site?
links to your home page will always help your site - even internal pages, but links directly to your internalpages with the right anchor text help a lot more.
agree ... IBL to the home page will help PR for the main page, which then trickles down to the other pages. But IBL to the deeper pages will help much more as far as certain keywords are concerned. Say you have IBLs to a content page (domain.com/artcile/keyphrase1-kw2.php) and you are focusing that php file for keyphrase1 and the IBL anchor text is that keyphrase1. If keyphrase1 is an often searched, and low competition, keyphrase then you will get a lot of well targeted traffic for that page. Most likely you will target your home page for a keyphrase that is more broad (since your home page can encompass so much) and your deeper "content" pages should focus their keyphrases to a more specific phrase. (ie. homepage = "computer accessories" or your company name and content page = "USB Thumb Drive") Make sense?
Yes, although I would caution that PR can only "trickle down to the other pages" if those pages are linked to from the home page... and as SychGreatHeights said, there are situations where you want to target a particular page for specific keywords. One way to think about it is as follows: If the link (or anchor text in the link) is targeting the site as a whole, it makes more sense to concentrate those backlinks on the home page (or more specifically the domain, as in www.domain.com). If the link and anchor text is targeting a specific article or service or product, then aim the link at the page that is most relevant.
This is something I've been looking at recently. If I want to encourage people to link into my internal pages, what is the best way to do it, in the experience of forum members (my internal pages all sell a product)? I've been sneaky with my blog pages and with my free domain space from my ISP, but obviously I could do with a lot more links to internal pages. I think I'm going to have to look at making each page an informative article, rather than sales blurb, and then go out and tout for reciprocals.
Our gift store site was some dried floral wreath pages and since the site has golf ball displays also we would do anchor text links seperate for each page as shown in this example. The general search term goes to the home page and the specific terms directed to the specific product or category pages.
make unique content, and give it away, under the condition that they need to link back to you on every page they use it on. works for me.
Adam: Given the nature of my main site, I rarely request links but recently I see requests that ask me for a link to their sites and specify not only the page they'd like me to link to but also the anchor text they'd like me to use. Assuming I add that link, I don't always use what they've sent me but I often do, if it's not spammy. I'd suggest that when you request a link you ask if they will link back to <a href="www.domain.com/page.html">Your anchor text here</a> Code (markup):
Mine would run something like Hypnosis MP3s and CDs - providing a range of insomnia hypnosis, self hypnosis, blood presuure hypnosis, and weight loss self hypnosis is that too spammy? I need the hypnosis in each link will I be penalised by SE's for overusing the term hypnosis that way?
I'm thinking of a strategy that targets different link requests with different code, so that 20% of my requests for exhanges go out for one link, 20% for another. Nightmare to co-ordinate though. Wanna swap links?
examples of pages where I set that up or examples of people linking to me from it? well, on my main site (ffshrine.org), I have tons and tons of unique media- tens of thousands of high quality screenshots, sheet music, MIDIs, etc. we let people use it on their sites and just ask that they link back
I've tried that with articles. Just gonna have to think laterally about what people might want to put on their sites<g> Trance music, hypnosis scripts... hmm. Time for the green hat
1. I know at the very least I would abbreviate it if I were to add it to my site to just Hypnosis MP3s and CDs 2. I don't think SEs will be upset with the longer version
I also agree that deep linking is offers the greatest results. For example, Project Responder is my main site. But with topics such as firefighting, Dana 60 axles and Pro Comp Tires, I try to get IBL's pointing to those specific targets. These are just a few examples. I've also been working on targeting turnout gear, high output alternator and several others. These type of links get the big G to home in on a specific page but also boost the entire site as well because of the domain and the internal linking of each page pointing back to the home page. Deep linking is the life for me, Google search is the place to be (to the tune of green acres)
I agree. Having internal pages that get well targeted traffic is fairly easy. Write on a topic, post the page, get some links to it, and suddenly your in the SERPs. When more and more people see it they will link to it. As long as it's good info.