I tried to search for this topic but could not find it. I welcome site/category exclusion for AdWords so that webmasters can start filtering out all the parked domains and other garbage sites. What a great idea all the way around for them and AdSense. It will do wonders for decent AdSense publishers like myself with good quality traffic. Maybe this is why my AdSense amount per click has shot through the roof because AdWords customers are already using the new tool to get more out of their advertising dollars? Once this catches on you will see a lot of poor quality sites with no orginal content disappear faster than an elephant in quicksand. I also use a small amount of AdWords and today as said good bye to all the parked domains and other crappy sites. Thanks Google!
no, there's no option to filter out MFA for advertiser. If google knows exactly which publisher is putting ad on MFA sites they will just terminate them already. The only parked domains they can filter are those that are in google's own MFA (parked domain) program. And remember those parked domain that advertise on adword will also have the tool to remove themselves from other parked domains and junk traffic sites. Meaning more MFA to your good quality traffic. Not entirely negative, but i can always see it that way you know. I too hope advertiser can use that tool to reward the sites that really deserve it. Someone from webmasterworld already posted all the options available: - Conflict & tragedy - Crime, police & emergency Death & tragedy Military & international conflict - Edgy content - Juvenile, gross & bizarre content Profanity & rough language Sexually suggestive content - Network types - Error pages Parked domains - User-generated content - Forums Image-sharing pages Social networks Video-sharing pages Not that useful in driving MFA out of business imo. There need to have at least an option for thin content, duplicated content, sedo/godaddy/etc parked domain sites and search directory site ... to be useful, too bad google can't hand pick them.
I see your point yyCC. However, when I saw where a 40% of my AdWords impressions were going (Sexually suggestive content, Image-sharing pages, Video-sharing pages, Parked domains) I said to myself is that really where I want my advertising dollars going? I have a social networking site so Forums and Social networks is what I left and got rid of the others. What I am counting on is that AdWords users into dating, social networking and the like will do the same and steer their traffic to sites like mine that will bring them a much better return while blocking out the other stuff. If this tool works I think it will benefit me on Adwords and Adsense.
I always have this question. What is the % of advertiser that will actually look where their ads are shown and filter sites that doesn't fit? If a high % of them do, the MFA will have no market. Sadly I think a lot of them didn't even look ... giving ways for MFA to grow ... That's under the assumption that advertiser has an unlimited site filter (as oppose to poor publisher that has a little filter that can only put 200 urls ...) btw, what's wrong with Image-sharing pages and Video-sharing pages? except they probably don't have any useful keywords on them.
I don't think there is anything wrong with image-sharing and video-sharing sites. I just think AdWords users being able to more define where their clicks are coming from will benefit them, and in the end benefits AdSense publishers like myself. If I am using AdWords, and I have a dating site, I want to try and steer all my budget to social networking sites v/s Image-sharing pages, Video-sharing pages, Parked domain sites. I expect a much bigger bang for my buck this way. I think it is only a matter of time until AdWords users really start using this tool to filter out categories of sites and some categories will get filtered a lot more than others. I have no idea whether this new tool has anything to do with the big increase in the amount per click I saw yesterday and today with AdSense but time will tell. p.s. On a side note Google was only able to use half my daily AdWords budget today with the filtering tool, but guess what? I got more new sign ups than average with half the budget. A promising first day.