I want to spend money on a Press Release no limit what to do?

Try getting some "grass roots" attention by sumbitting "blog posts" to places like http://buzz42.com or more general article directories.

 

article is not the same as pr is it ? I mean thats totally diffrent

 

They're completely different. If you just want backlinks, shoot for article directories. If you want news coverage, go with a release, and only worry about submitting it where you'll actually get in front of media outlets.

 

How much do prnewswire, businesswire and marketwire charge to submit a release? I've looked on their sites but can't find any pricing info.

 

You need to have it sent to you. They're not cheap... several hundred at least. You choose where you want it submitted though (regional publications, one city only, US national, Europe or specific countries, international, etc.). It can range from a few hundred to a few thousand depending on how large of a scale you want to hit. You can generally also opt for niche distribution to publications in your particular industry.

 

i undertand the once with article but whats the diffrence with the

prnewswire, businesswire, marketwire, distribute more directly to journalists?

and

Pr, prweb and those once does not?

Can i submit to all free once without beeing "punished"

 

Oh dear, I'll have to stick with PRWeb for the time being. I do like the sound of the regional publications targeting though, it's bound to be much more effective.

 

You could also just buy a regional media list that you can use over and over again... you'd just distribute to the outlets manually. A little more time consuming, but you'd build real media relationships in the process. You can probably get a custom list from somewhere like Bacon's. Or you can do a year-long subscription to a media database like Burrelles (a little over a thousand for the year I believe, but don't quote me on that), where you can use the contacts year-long for as many press releases as you want. Again, with that option, you get to build media relationships, but you'll spend a little more time.

Yellowberry... There's no "penalty" or anything for submitting to multiple free sites. It's just a royal waste of your time. If you go that route, choose the best 2-5 only. They'll get you all the useless irrelevant backlinks you could want, and adding it to others won't give you enough of an added benefit to justify the extra time.

 

Well i seen loads of list her on DP maybe there around 40 in that list. You off course are in those posts

I know you favour free like AP and i guess PR i but there is so many others but i guess they do the same thing

 

Most of those people honestly don't know how to use press releases properly, or how to get the best ROI. People seem to think, the bigger the list, the better the results, and that's not the case with press releases. PR.com is what I favor only if you're simply concerned about getting it into Google news quickly, because they do it well, and for free. From there, plenty of bloggers and scraper sites find your release. You're not going to pick up a lot of backlinks (the only reason you'd even consider using one of those lists anyway) from sites no one's even heard of, but you'll waste a lot of time in the process. Any kind of promotion is about maximizing your return on your time or money. Posting to massive lists isn't the way to do that.

 

Ok ! Thanks JH
How about if you find some "news" or create some "news" for example about Thailands sex industry do you send it to the same places. I mean if the AP snaps it up they need to use you as the source right?

Or are these things only for PR and how often can you send them in?

 

Most of the large distribution outlets won't allow you to distribute adult news specifically. But in a more general sense, they don't really need to cite the source of the press release in the way you would an article. If you want something cited in a particular way, include it in quote form with the citation in there. If they simply repost your release, they'd likely include the full contact info. If it's a real story like you should be aiming for, it will be pretty obvious what company/site the news came from, b/c it would naturally be mentioned right in the news.

 

Ahh ok well the adult thing was just a example.

So it better to do an article about it but then where to post that one then? I know there is all this article site (to many) but do they actully bring same traffic as PR?

 

You're working under the misconception that press releases bring a lot of traffic. They're not meant to, and they don't... at least in the sense of quality, targeted traffic. Submitting to article directories would likely take a good bit longer to build backlinks significantly (you'd have to wait for people to find and use your articles), but the links would at least be more relevant, and more permanent, than the news sites just scraping your release for quick backlinks. Again, it's a situation where people waste far too much valuable time submitting to tons of directories. Submit to a few of the more popular ones where others are likely to actually find your article if you really want to go the article marketing route. If you really insist on submitting to every directory under the sun, then just use an automatic submission tool (not really ideal) or hire someone else to do it, because that would likely cost less than the time you'd lose, which you could be investing elsewhere.

 

jhmattern, this is an excellent presse release thread. I was going to send a press release with PR web for $80, but I read all the posts here, and I wonder if it is better to submit to PR.com, and what is AP?

If I understood, you recommend PR other Prweb?

Also, in one of your previous posts, you said: "You could also buy a regional media list that you can use over & over". Can you explain that?

 

1. AP is associated press - a major newswire. If they pick up your release (has to be really newsworthy), you definitely up your chances of large online outlets down to local papers picking up the story from them. www.ap.org - just fax or email the release to the right beat writer or regional bureau.

2. If your primary concern is just getting a release into Google news, then yes, I recommend www.pr.com - there's no need in the world to pay a cent to get your release in there. If you want real coverage, then I recommend you put some serious effort into getting your release directly in the hands or journalists and editors - manual distribution or wire services.

3. Buying a media list is just like it sounds... you buy a current list of media contacts (with the appropriate beat writers or editors' name, email, phone numbers, etc.). A good list will also tell you how the member of the media prefers to be contacted. If you have time, it's not hard to build your own. If you want one that's pretty large, just buy one through Bacon's or a similar service. If you'll be sending a lot of releases in various regions and niches, then subscribe to a media contact database like Burrelles (my personal favorite, but others like other options better - www.burrellesluce.com). A database is more expensive, but if you use an online version, you get access to updates all year long for the most current information, and can send as many press releases out as you want to your hand-picked contacts. That's how most pros do it for their clients, and frankly it's the best value if you plan to send any significant number of press releases. It just takes time to send them out, or you would hire someone to handle that aspect for you.

 

Thank you for clarifying that jhmattern.

Update: I've just signed up for PR.com and I was about to distribute my Press release. Links are not clickable unless I paid.

Do you advise me to pay for the links at PR.com - $29.95 each - (SEO purpose), or to pay with PRweb.com?

What will be the difference between PR.com and PRweb.com?

Sorry, I didn't get it yet!

 

No, I don't advise you to pay for either. If your only concern is backlinks I advise you not to use press releases, because you won't get the best effect either media-wise or SEO-wise that way. PR.com is just to get it into Google News for free. If you only care about backlinks, you'll get them that way. The link on the press release itself won't drive quality targeted traffic as much as getting the story (and link) picked up on a highly-ranked relevant online media outlet (including a newpaper's website). Neither of the mentions is ideal for doing that (not saying it never happens; just that it doesn't happen nearly often enough in comparison to distributing right to journalists. I'm not sure if he's still following the thread or not, but try contacting Dominic privately for more information about the options you mentioned, because I won't be checking back in for a few days due to some time I'm taking off.

 

Thank you for your time, your answers are really helpful.