I want to spend money on a Press Release no limit what to do?

Discussion in 'General Marketing' started by TheSyndicate, Jan 24, 2007.

  1. whatsthedeal

    whatsthedeal Active Member

    Messages:
    319
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    58
    #21
    Yea, you sure sound fun to work with...I bet your phone never stops ringing!
    Get in touch with reality, take some marketing classes, and develop some sites from the ground up...then come back and argue with me.


     
    whatsthedeal, Jan 24, 2007 IP
  2. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #22
    Done, done, and done. I'm not going to continue arguing with you when you have nothing of value to say on the issue. My work speaks for itself, as do happy clients. I certainly don't need your approval when you're far from an expert in the subject matter. I contacted the OP privately with some real advice, so I'm leaving their thread alone. I'm sure we'll tangle again the next time you spread misinformation on the topic. Looking forward to it.... :rolleyes:
     
    jhmattern, Jan 24, 2007 IP
  3. Dominic

    Dominic Well-Known Member

    Messages:
    1,725
    Likes Received:
    121
    Best Answers:
    0
    Trophy Points:
    185
    #23
    Can we get on with the discussion of the original question.
     
    Dominic, Jan 24, 2007 IP
  4. netpox

    netpox Active Member

    Messages:
    1,625
    Likes Received:
    27
    Best Answers:
    0
    Trophy Points:
    90
    #24
    Oh so i listed my press release link in this thread and was reported for spamming. Give me a break..lol if i wanted to spam i would spam...just trying to help someone out!
     
    netpox, Jan 24, 2007 IP
    jhmattern likes this.
  5. DaveEMG

    DaveEMG Peon

    Messages:
    85
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #25
    Jeeeeez guys... Simma down!

    Anyways, to the OP... Some ideas.

    For one, you really do want to dial in a variety of releases for your client. A professional press release author or marketing copywriter should be able to assist you or do the entire thing for you.

    The next issue is distribution - because what good is a killer press release that's sitting on your table not getting read?

    Yes, there are several online press release distribution options, and each one of them provide a range of services to help your release get pushed up the top of the pile. Of course, this once again goes back to the notion that you need to write a compelling and thought provoking release.

    Another step you might want to take is to actually reach out to the press. If this is a regional offer - make sure to send a physical hard-copy of your release to the top 5 - 10 media outlets in your region. If it's national - all the better - send press releases to every podunk town paper and magazine in the country. What does it cost you - $0.39 per release?

    You'd also want to take some time to introduce yourself to the people that are journalists and bloggers on your clients topic. If you are on a first name basis with these folks, you're far more likely to get some coverage. Be polite, friendly, and unique, and they'll give your release far more consideration. Furthermore, ask them if they'd mind reading a client's release that you think might be of interest to them, and zap an email to them right away.

    PR and Marketing are two different beasts. If you want to generate buzz around your brand or new concept, the press can be a great way to do it. If you literally just want bodies in the door - you're likely better off doing simple PR Web "style" web distribution and putting the rest of your money in to a variety of PPC campaigns.

    Cheers,
     
    DaveEMG, Jan 24, 2007 IP
    Dominic likes this.
  6. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #26
    Dam next time I go sleep I better turn on the auto pilot so nobody hijack my tread to have a argument they had so many times before. I thank everyone for the input its really useful at least some of it :)

    Anybody got another pr company that they used and it worked out for them or is PR web the best ?
     
    TheSyndicate, Jan 24, 2007 IP
  7. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #27
    Manual is almost always best.

    If you want more direct media contact without putting time or money into a manual campaign (still more expensive generally than PRweb), go with something like Businesswire, PRnewswire, or Marketwire.

    Get it picked up in AP (free), and you don't need to use any of those online paid distribution sites.

    If you want a free way to get into something like Google news, post to www.PR.com
     
    jhmattern, Jan 25, 2007 IP
  8. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #28
    Jenn i sent you a PM and congrat to the 2000 post in my post
     
    TheSyndicate, Jan 25, 2007 IP
  9. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #29
    lol Didn't even realize that. :) I'll respond to your PM in a little while. Still catching up on morning threads and emails. :)
     
    jhmattern, Jan 25, 2007 IP
  10. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #30
    At prweb can you spend diffrent amounts of money? So the more you spend the more you get? Or do they have a normal fee?

    in prwire do you get more then you get in prweb?
     
    TheSyndicate, Jan 25, 2007 IP
  11. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #31
    There are three basic packages, where the more you pay, the more you get. If you pay more than the highest package, it's like essentally bidding for the top spot in their listings.
     
    jhmattern, Jan 26, 2007 IP
  12. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #32
    And Prweb is better beucase of that or will i get the same package from some one else?
     
    TheSyndicate, Jan 26, 2007 IP
  13. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,909
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #33
    PRweb isn't "better." You can get just as many good pickups (more actually) by using free methods - getting picked up by AP (free) will get you into a variety of media outlets likely if your news is really quality, free or cheap sites like PR.com (free) or PRurgent (cheap, and run by a dp member) will get you into places like Google news and Yahoo so bloggers and other sites can find you, and then reaching out to your local press, or niche media outlets on a national/international scale, is an excellent way to get coverage while building media relationships (meaning it can be easier to get more coverage later). Manual is free if you do it yourself, or can be very expensive if you have a pro handle it for you. Those are just a few options. If you really want to use a paid service, there are also ones that distribute more directly to journalists, like prnewswire, businesswire, marketwire, etc.

    btw, I'll respond to your email a little later on today.
     
    jhmattern, Jan 26, 2007 IP
  14. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #34
    Well i do not have that much time so maybe let some one do it for me. (hey you still not answer my email)
     
    TheSyndicate, Jan 28, 2007 IP
  15. eTIME

    eTIME Banned

    Messages:
    128
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #35
    why only press realese, there are also newspaper advertisment in this
    and all are free
    newspaper-ads.net

    i like this one. try it.
     
    eTIME, Jan 29, 2007 IP
  16. John Guanzon

    John Guanzon Peon

    Messages:
    773
    Likes Received:
    33
    Best Answers:
    0
    Trophy Points:
    0
    #36
    lol, jhmattern you sound like me when someone disses traffic exchanges. Guys she is a leader of her industry, want PR advice? She is the one here you can rely on to give you the straight and narrow.
     
    John Guanzon, Jan 29, 2007 IP
    jhmattern likes this.
  17. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #37
    John yes it looks that why :)

    Get really good advice from her but now i need some action :)
     
    TheSyndicate, Jan 29, 2007 IP
    jhmattern likes this.
  18. Dominic

    Dominic Well-Known Member

    Messages:
    1,725
    Likes Received:
    121
    Best Answers:
    0
    Trophy Points:
    185
    #38
    For the sake of the topic of this thread, I'd like to point out at this stage that some sites, some clients, no matter what money they have to spend, have no hope in the real media arena because they are suffering from a penalty google applies and journalists also apply but can see from 100 miles before google does. The penalty in question is highlighted by Aaron Wall. It's called the 'your site sucks ass' penalty.

    I'm not saying the site in question does, I'm just saying, if your site does suck ass, how the hell do you expect a real life journalist to take it seriously and cite it in a news story?

    Credibility is important, and three easy ways to blow it with a human reviewer (especially a journalist) is a lack of content, too many ads, and way too much on page spammy seo.

    Regardless of any path people choose to take, if a you want a real journalist to take your site seriously, clean your site up and get serious, make your site 'on page' credible, something journalists will take seriously.

    If your site does suck ass and you just want traffic, forget any press release exercise where a real journalist is involved and don't expect anything from a blogger with half a brain... you will only get picked up by scraper sites ignored by google anyways.
     
    Dominic, Jan 29, 2007 IP
  19. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #39
    Yep Domino i understand that it is a good point. Thanks

    Regarding Sandbox and his writing what is a good site to check if someone is copy your site?
     
    TheSyndicate, Jan 29, 2007 IP
  20. TheSyndicate

    TheSyndicate Prominent Member

    Messages:
    5,410
    Likes Received:
    289
    Best Answers:
    0
    Trophy Points:
    365
    #40
    So let me get this right

    prnewswire, businesswire, marketwire, distribute more directly to journalists?

    and

    Pr, prweb and those once does not?

    How many of this that diffrent people have given me can i use? I seen list of up to 20 diffrent once can i submit to them all? Or it just going to be them same and how often can i submit to them?
     
    TheSyndicate, Feb 5, 2007 IP