I want to publish a Press Release - how to get maximum exposure with Limited Budget?

Discussion in 'General Marketing' started by poseidon, Aug 25, 2006.

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  1. #1
    Hi,

    It's been some time now since I am thinking about publishing a Press Release for my site.I have the idea in my mind(what I want to publish) and have a decent idea of how to write press release after seeing many others :)

    Now what I want to know is what should I do ? should I submit it to PRweb ? what is there price structure ? what about other PR sites like PRweb ? Which economy option can be most effective for me on PRweb ?

    Thanks
     
    poseidon, Aug 25, 2006 IP
  2. WhatiFind

    WhatiFind offline

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    #2
    WhatiFind, Aug 25, 2006 IP
  3. geegel

    geegel Well-Known Member

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    #3
    You forgot:

    prleap.com
    przoom.com

    Sorry I can't post links yet, so you'll have to type the URL's the old fashioned way.

    Regards, George
     
    geegel, Aug 25, 2006 IP
  4. poseidon

    poseidon Banned

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    #4
    Thanks guys,can you tell me why do we need so many services ? shouldn't submitting to PRweb(paid option) be sufficient ?
     
    poseidon, Aug 25, 2006 IP
  5. geegel

    geegel Well-Known Member

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    #5
    More services=more backlinks=more exposure. Anyway PRWeb is far from being the best site in this field. If you don't purchase their publishing package, it's pretty much useless, as their submission standards are very low. Sites like PRZoom though have much stricter submission guidelines and thus attract more journalists, on the other hand the release itself will be much harder to write.

    Regards, George
     
    geegel, Aug 25, 2006 IP
  6. jhmattern

    jhmattern Illustrious Member

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    #6
    The real answer is you don't need that many services. A lot of distribution sites don't even give live links. Just worry about writing a newsworthy release, sending it out over the main sites like PRweb... upgrade for the live links there if you're that worried about them... and then to at least www.prleap.com and www.pr.com, especially if you want to go the free route. Those two get my releases into Google News w/o a problem w/o the upgrade fees of PRweb (one always does, the other often does... don't remember which off the top of my head w/o looking). But the best way is also free if you're willing to put in the legwork. Just manually fax or email the release to relevant newspapers, websites, blogs, and other outlets by first looking up the appropriate editor's contact information. Just remember your main focus should be to gain actual coverage. I have a free template and plenty of tips at the link in my sig.

    Jenn
     
    jhmattern, Aug 25, 2006 IP