I am planning to monetize my blog through google adsense and in doing so I want to be in accordance to their rules. I have heard about white hat and black hat SEO. Can somebody tell me what is the difference between these two and what are their ways of SEO? Cause i read in a site which did not really expound the issue that link exchange is black hat SEO yet I could read some in this forum that some people are offering that way to improve a site's PR while. I am new to this world of SEO so I need your divine guidance...
Ethical SEO techniques are considered as White hat SEO techniques, where as unethical techniques like clocking, hidden text, on authorize links used to cheat search engines, are called Black hat techniques. Black hat SEO may gather many traffic instantly, but for a long run it will harm your website.
I just want to suggest that Please start Reading Google Adsense TOS before starting. just memorize it. the read the Google SEO book. this two book will give you the detail information about white Hat. at lease On page SEO will be total clear. thanks