My website I'll be displaying ads on is keith204.smugmug.com. It is a photo gallery, where I have 75,000 page views each month. Since it's a photo gallery, I have little text on there. The typical Smugmug wording is related to photos and photo galleries. So, the ads on my website are about phtoos and photogalleries...oh, and credit reports??? Anyway... I take pictures of auto racing, basketball, cage fighting, and portraits. I'd like the ads to be about those things. Any good way to do this?
optimize your site for those keywords. have enough texts with your desired keyword, edit meta tile/description/keyword tag
Also u can use competitive ad filter to get rid of the ones that really don't apply but this is only a short term partial solution as you don't know what they will be replaced by