i want all the publisher to give a voice on this?

Lets all discuss this issue on advertisers on adwords

1. Should the adword advertiser use irrelevant keywords to advertise their sites?

i dont know how many people will disagree with me, but lets think about the ad we are getting as a publisher, its not relevant ads, we do all sort of section targeting,keywords, content, this and that etc , still we get irrelevant ads.

let me justify myself, say a social networking sites using keyword like breaking news does that make sense as an advertiser?

 

social networking sites are having many group section and in those section we have seen moderator keep adding latest new related feeds , so we cant say this headline wrong . Check orkut their are so many such communities there .

 

The simple answer is NO!
Irrelevent keywords lead to a more unproductive and costly campaign

 

I agree with you mate

 

You'll end up losing money using that advertising tactic.