Recently noticed a drop in my shopzilla earnings while still registering clicks. Eg. the other day 20 clicks for something like $0.15. I emailed them, and the response was something along the lines of you're sending us poor quality traffic which isn't converting, which is why you're not getting much. I thought Shopzilla was PPC? But that doesn't sound like PPC to me, it's more like pay per action or something. I'm also a little confused, as I would have thought that whether or not the traffic converts or not is their issue that they need to address rather than the other way around?
Hey, I don't know much about the PPC. The thing i was aware was PPC means Pay Per Click. Can help me out to know more. How exactly it works.????? Reply soon.... Chaoooo
Shopzilla (as any other shopping site does) will track your conversions and rate you accordingly. If you send a load of clicks that aren't converting, the merchants don't want to pay (their advertising from you isn't working). So yes, it is PPC, but with a twist that you need to actually convert some to sales. Basically this stops people from enticement clicking or fraud. They did address the issue that YOUR traffic isn't converting... they dropped the rates that the merchants have to pay coming from you. That's why you get less money. ASE Adnet also makes sure that our publishers are keeping conversions up (not as strict as Shopzilla). We are nothing without our advertisers and making them money is the goal (NOT the other way around).