If you have ever had to point to a special url so the landing page had content specific to the add content, such as competive claims such as "lowest price" or "best deal" in your ad copy. Here is how you can get around it. Each keyword has a place to specify the URL that over rides the url specified for the ad. You get the ad appoved with the ad specified url and simply point to the url of your choice for the individual keywords. Was not trying to do this but dsicovered it by accident. Lets see how long it takes then to fix it.
you mean have a different display URL and destination URL? that's actually the point of having different adgroups and i think pretty everyone does this. or are you talking about changing/redirecting the landing page after an ad is approved? they will know you did this, and your ads will have to go through the editorial process again.
I have a group of keywords. For that group of words there are two ads that can be displayed. One of those ads make a competitive claim that under googles guidelines must have a url for it that backs up that competitive claim. So that Ad has a "Destination URL" (NOT THE DISPLAY URL) that points a page with details about the competive claim - not my home page. The intent is that when that ad is clicked on this page with this special information is dispalyed. Now each keyword has "settings" for which you can specify a special CPC and url - which OVER RIDES the url specifed in the ad as the "Destinaltion URL" .This means that when the ad displays for keyord that has a different url in the settings gets clicked the user is directed to the URL of your choice not the one required to get the ad approved. I hope that is a little better.
if i understand correctly, you're saying use the individual keyword settings to direct clicks to a different landing page than specified in your ad. isn't that the point of the individual keyword settings to begin with? don't these URLs have to go through editorial as well? sorry if i'm not understanding your post. i'm interested in anything adwords related.
sterolab; I think you understand and you made a clarifying statement/question "don't these URLs have to go through editorial as well? - apparently not and that is the point of my post! You win the prize. Thank you for understanding - after all I am only a "Peon" poster.
well, i have never used specific keyword settings, so i'll have to take your word for it. but it would suprise me greatly if these URLs didn't also have to go through approval. let me ask you this, after you created your ads, you went in and created a custom landing page for certain individual keywords through the settings, right? did these keywords (the ones you customized) start showing up at the same time right along with all other keywords that were going to your regular text ads?
If understand what you mean this is an old known cheat. This cheat is used for two objectives: - Artificially specify a false and more relevant landing page (Increase Quality Score) - Specify a different Display URL completely different from the destination URL. Normally Google do not waste time detecting small cheats like this but when they detect cheats they use to ban user forever.
My situation went like this. I created the list of keywords all with a default url to my homepage. When you do this no URL shows when you are viewing the list of keywords when you click on the "Show Settings" Column. I created two ads that had a "Destination URL" of my homepage. The ad with competitive claims was rejected. I created a page that had only details supporting the competitive claim. I re-submitted the ad with a new url pointing to this newly created page. When the ad is displayed and clicked it takes you to that page and not my homepage. Now I have specified the url for some of my keywords using the "Settings" link in the "show settings" column to point my homepage. Now when the ad shows with the competive claim as a result of any of those keyowrds searched, the user is taken to my home page and not the page that was required for editorial approval
Micromag; Google lets you display whatever you want for the display url. I don think that is a cheat really. not sure what you mean by "Artificially specify a false and more relevant landing page (Increase Quality Score)" and what good it would do me. Care to elaborate?
No Google don't allow you to put what you want in Display URL, it need to match the destination root URL So, I really don't understand what you mean after all. could you please give a example what are your cheat about? Give an example.