The other day, I was driving along here in town and noticed a billboard for a web designer. Thought that was odd. I was at a red light, so I had plenty of time to read the billboard. Name of the company? Check. Phone number? Check. Tag line? Check. They claimed to be experts at SEO and building web sites that will get you noticed. Any guess as to what was missing from this billboard? Their URL. Can you believe it? I thought it was odd that an expert at SEO would be looking for clients with a billboard. I mean, if you're so great at SEO, why aren't people who need you finding you online? Or am I missing the point? I guess it's good to have more than one method of reaching clients. Just thought it was hilarious that they didn't even include their URL.
Lmao...Guess they didn't fully optimize their billboard, don't know if I'd trust them optimizing my website lol
OK, I just Googled this guy's business name and the name of my city and found him. He's got a pretty site with himself as one of those little walk-on videos, but NO OPT-IN BOX! So why in the world should I trust him to handle my SEO campaign when I know for a fact he's letting his OWN potential clients fall right through the cracks? Here's the weird part. He's done web sites for some well-known businesses here in town. His portfolio lists their logos but not their links. So I Googled a few to find their sites. Some have opt-in boxes above the fold, but no call to action. Some don't have opt-in boxes at all. Sure, some of that could be the preference of the client. Maybe billboard guy said, "Hey, you really need this" but the client still didn't understand its importance and refused, didn't want to pay for that service, didn't feel they could keep it up properly, etc. If you're going to go after people with something as expensive as a billboard, give them your URL in addition to whatever is on the sign so they have more ways to find you.
Well he had the right idea at least, he got your attention Maybe he wanted people to research to find his URL, so when they got there they figured might as well go for it since they blew 15 minutes haha
I notice in my neck-of-the-woods, Toronto, Ontario, Canada a lot of web designers and programmers are also calling themselves SEO's - probably because their own industries are very competitive and saturated. I would always recommend using a stand-alone SEO in addition to a designer and/or programmer. I think many designers and programmers know SEO basics and that is helpful but I doubt many of them have taken the time or effort to actually learn advance techniques.