I saw a 4 digit eCPM!!!!

Discussion in 'Reporting & Stats' started by kahsoon, Oct 7, 2005.

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  1. #1
    Holy smoke! I checked AdSense just now and saw a $1,xxx eCPM from my http://www.kahsoon.com and paying quite high per click. The problem is i still don't understand what's the use of having such high eCPM. Does it mean if i have 1000 impression then i'll get $1,xxx for that keyword?
     
    kahsoon, Oct 7, 2005 IP
  2. obrusoft

    obrusoft Peon

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    #2
    Yes , I thinks eCPM is Cost Per thousand-iMpression
    Read the Adsense Help and you'll know
     
    obrusoft, Oct 7, 2005 IP
  3. obenix

    obenix Eats an apple a day......

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    #3
    I think this is more like a guideline rather than actual earnings...
    The above quote is from Adsense Glossary...
     
    obenix, Oct 7, 2005 IP
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  4. Skeleton

    Skeleton Peon

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    #4
    Yes, if you still get same CTR and same of those qualified ads with your 1000 impressions you will earn that $1,xxx.
     
    Skeleton, Oct 7, 2005 IP
  5. Kokaroach

    Kokaroach Peon

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    #5
    If it's really early in the 'Google Day', like 12:16am PST and one of your channels has 1 pageview and 1 click that paid $0.80, it will appear that your eCPM (earnings per 1000 page impressions) is $800!

    As the day progresses, your eCPM will drop down to normal levels.

    It's still cool to look at those numbers and dream though ;-)

    k
     
    Kokaroach, Oct 7, 2005 IP
  6. kahsoon

    kahsoon Peon

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    #6
    ohhh then it will be hard because the CTR is xxx% :D
     
    kahsoon, Oct 7, 2005 IP
  7. Nintendo

    Nintendo ♬ King of da Wackos ♬

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    #7
    In 24 hourz, let us know what it is. Prepair to weep!
     
    Nintendo, Oct 7, 2005 IP
  8. Skeleton

    Skeleton Peon

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    #8
    lol

    Then, when your CTR becomes x% (the normal value) your eCpm will be $1x :cool:
     
    Skeleton, Oct 7, 2005 IP
  9. my44

    my44 Peon

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    #9
    Exactly!

    There's really no point jumping after a few minutes of 12:00am PST. This sort of distorted stats is common because it takes time to correctly display all the impression/CTR/eCPM statistics.

    I have myself seen 1 impression, 2 clicks, making 200% CTR which doesn't make sense. Your income is measured in 24 hours, not 15 minutes :)
     
    my44, Oct 7, 2005 IP
  10. alang

    alang Notable Member

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    #10
    alang, Oct 7, 2005 IP
  11. randymorin

    randymorin Peon

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    #11
    I often wake up in the morning and find one of my channels has a 4 and even 5 figure eCPM. But that's usually based on less than a hundred hits. In other words, it's usually not sustainable. In fact, if it is, then it's likely fraud.

    Example

     
    randymorin, Oct 7, 2005 IP
  12. I. Brian

    I. Brian Business consultant

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    #12
    Personally, I find eCPM a misleading figure - don;t look at that, but instead divide average of earnings to average clicks from a channel, to see how profitable it actually is.

    2c. :)
     
    I. Brian, Oct 7, 2005 IP
  13. randymorin

    randymorin Peon

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    #13
    Your number won't account for a low CTR. So, multiple that figure by your CTR.

    P.S. hehe
     
    randymorin, Oct 7, 2005 IP
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  14. ken123

    ken123 Peon

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    #14
    The eCPM rate is very confusing. Is it safe to say if you pass the 1000 impression a day, then most likely you will get high eCPM?
     
    ken123, Oct 17, 2005 IP
  15. Skeleton

    Skeleton Peon

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    #15
    if you exactly get 1000 impression in a day, you will earn the money on your eCPM.
     
    Skeleton, Oct 17, 2005 IP
  16. tlainevool

    tlainevool Guest

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    #16
    I'm not sure what the big mystery is behind eCPM. It's simply a calculated figure. It simply tells you how much you have earned for every 1000 ad impressions.

    If you earned $37.86 and had 500 impressions your eCPM will be $75.72.

    If you earned $37.86 and had 2000 impressions your eCPM will be $18.93.

    The number of impressions you get isn't calculated, it is simply the number of ads Google served to your website. The earnings you get isn't calculated, it is simply the sum of the amount you earned on every click. eCPM is derived from these two figues.

    That's it.
     
    tlainevool, Oct 17, 2005 IP