I really hate PPC.

Discussion in 'Pay Per Click Advertising' started by Poor Man, Oct 15, 2007.

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  1. #1
    As far as I know it, it seems to me that PPC is probably the most difficult marketing exercise on the net.

    Why is it so difficult to convert more clicks into sales when the CTR is so high?(a whopping 9.87%,90 clicks 1 sale)

    The keywords i have been targeting is always the brand name.

    Anyone has any insights and suggestions?

    Thanks.
     
    Poor Man, Oct 15, 2007 IP
  2. ruby

    ruby Well-Known Member

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    #2
    Might be an issue with your landing page... you should try split test different landing pages see what works best for you.
     
    ruby, Oct 15, 2007 IP
  3. rcj662

    rcj662 Guest

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    #3
    If your useing affiliate link make landing page. Read about them and how they can increase your sales then make one.
     
    rcj662, Oct 15, 2007 IP
  4. Brett Gian

    Brett Gian Banned

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    #4
    Yes, you should do that.

     
    Brett Gian, Oct 15, 2007 IP
  5. Poor Man

    Poor Man Peon

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    #5
    I am already split testing my ad copies and use the one with the highest CTR.

    My real problem is that it cannot convert really well even though the CTR is real high.

    I suspected it was click fraud and msned google support which they told me I should use other tools before suspecting it was fraud(even though i was using google analytics).

    What do you guys think is the most important factor to coversion?
     
    Poor Man, Oct 17, 2007 IP
  6. Poor Man

    Poor Man Peon

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    #6
    Besides, i crafted my landing page after reading the following ebooks

    1)Affilate Project X
    2)Who loves money
    3)RichJerk
    4)google adwords ultimate guide.

    What my problem?

    Thanks
     
    Poor Man, Oct 17, 2007 IP
  7. Web Pro

    Web Pro Member

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    #7
    I think the most important factor is to use keywords that the customer uses at the end of the buying process and not the keywords they would use in the research process.

    So if you had your credit card in hand and went online to purchase what you are selling what terms would you type in?

    Cheers,
     
    Web Pro, Oct 18, 2007 IP
  8. n-james

    n-james Well-Known Member

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    #8
    I agree if you have a good landing page, then you should up your % rate considerably.
     
    n-james, Oct 18, 2007 IP
  9. PPCWhizzette

    PPCWhizzette Peon

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    #9
    hey, you should check out
    www.blackcloakppc.com/reports-6.htm
    you can download a free report that may or may not contain some new info for you, you never know? Also the report is attached to a blog that has some good stuff in it!
    Good Luck
     
    PPCWhizzette, Oct 20, 2007 IP
  10. xenyo

    xenyo Peon

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    #10
    Maybe give an example of the keywords or landing pages you are using.

    Could be a number of reasons for bad conversions in my opinion - landing pages not pre-selling, keywords attracting browsers rather than Ready to Buy users, Programme landing page looks dodgy, Programme landing page not selling properly, Programme too widely known.
     
    xenyo, Oct 21, 2007 IP