Hey guys so I picked up an incredible domain name that can easily become a solid brand name for a website that focuses on recipes that help people lose weight and get into shape. This is an evergreen niche as you all know. My question is what should i do with the site. I want to develop it and I have thought of several options - 1) Create an ebook of healthy recipes and market it using the highly marketable brand name of the site and monetize with clickbank 2) Create a simple recipe site and monetize using adsense or something similar I want to know what more experienced website developers think of this idea? Also open for JV opportunities. I will be in London in April and New York in May if anyone wants to get together to knock around ideas. I own several other domains that I am looking to develop such as directory sites for software developers, Internet marketing, safe investments, ladies clothing etc
For me, I would monetize it with Adsense. I would start small, maybe a couple targeted recipes that have good search volume and low competition. Once that is bringing in a good amount of traffic, expand to more recipes. You can't start a massive site right off the bat unless you have tons of resources and a good reliable team to work with. It sounds like you are a 1 man team so just start small, do your research, and rank up top for targeted keywords! Good luck!
It's very hard to come up with anything new on the internet, it requires luck, inspiration and very hard work. If it was me I'd do vast amounts of research on other "Healthy Recipe" sites to see what your competition are doing. Learn from the best and improve - and learn from the worst and avoid. Good luck!
I would do the complete opposite of what the domain name suggest in order to get a viral marketing campaign going.