hey guys i have a jewelry site which was making great cash - but as the weeks go by i noticed my earning dropped majorly - but the traffic/clicks are comparable??? WHY IS THE VALUE GOING DOWN?
Check the cyclical history of your keywords. As competition heats up during the holiday season, advertisers bid less per click during the off season.
i don't think targeted visitors can increase the rate of your published ads. in my view s8solutions has said a good thing. due to off season or some thing this type your rate of click has decreased. i think you should wait for a several weeks then if the same thing continues then take a servery and check which channels are giving you more revenue. keep them and restrict the others. plz take a look into your ads. are same types of ads are showing like previous? if not then i think the showing ads are of low price so it is happening.